Browsing: CHASING

With only a single card in the box, there’s a lot riding on what’s inside once you tear off the shrink wrap.

A year after Hasbro introduced the Transformers toy line in the United States, Optimus Prime, Megatron, Bumblebee, and the rest of the Autobots and Decepticons moved from toy shelves to television, comic books, and trading cards.

Dolly Parton’s death at 80 years old this week has sparked numerous tributes and sweet reflections on the Queen of Country Music’s legacy. It’s also shining a light on a symbol that played a significant role in Parton’s life: the butterfly. 

Marketers want their brands to be part of culture, rather than advertising around it — and see fandoms as the way in.

Woody has been a cowboy, a sheriff, and one of Pixar’s most beloved characters. Now he can add something else to the list: a rapidly appreciating trading card.

Priced at $1000, the PlayStation 6 and Xbox Project Helix would drive away six in ten buyers in 5 years

The list of games that get played the most on PlayStation and Xbox is nearly identical across the two console platforms, and the games themselves are either long-running live service titles or annualised sports games. This has been the case for years, and analyst Mat Piscatella recently reminded everyone that no real change has occurred.

Apple TV‘s chase thriller Lucky shifts into high gear. Miranda Priestly is back, as the movie sequel to The Devil Wears Prada begins streaming. Syfy‘s The Ark blasts off for a third season. Discovery‘s Expedition X and Expedition Unknown franchises get in on the Shark Week action.