Browsing: Builds

The new series Carrie updates the Stephen King book for the digital age, and plays with what we think we know in some surprising ways. Streaming on Prime Video, it follows a young Carrie who has led a sheltered life with her overbearing mother. But as Carrie enters high school, she has a rough go…

Samsung Electronics’ marketing playbook has changed. It has moved away from traditional one-way promotion centered on ads highlighting product performance or appearances at large exhibitions. It is growing creator-led marketing in which young consumers make and spread content themselves. The strategy is to create “Samsung fans” through games, exercise, and hobbies enjoyed by people in…