Browsing: Audiences

You know an entertainment story broke containment when my octogenarian father calls me to read a news article to me over the phone. That happened this week with Bloomberg’s report about Netflix’s season-two problem. The report identifies a trend in which viewers “abandon” Netflix shows, even very big hits, in droves by season two. Hit…

Fandom was a word you couldn’t escape at Cannes this year, and that made us very happy to see. Not because the idea is new to us, but because it is exactly what we’ve been talking about for the last 12 months. Marketing is shifting, steadily but decisively, from broadcast to dialogue. Shouting at people…