Browsing: Amazon

Prime Video in July is all about the ladies. The month kicks off with one of the streamer’s biggest new releases of the year in Elle, a prequel to Reese Witherspoon’s Legally Blonde that follows a young Elle Woods as she breaks boundaries by wearing pink in a 1990s Seattle high school (and doing all…

Two tech giants, Microsoft and Amazon, took steps last week to move gaming further into the cloud, with each company aiming at a different part of the (gigantic) gaming demographic.

Amazon’s cloud gaming platform could see an unexpected boost as console prices continue climbing across the industry.

TL;DR: Amazon Games GM Jeffrey Gattis argues rising console prices-pushed by a memory/RAM crisis and rumors of next-gen systems exceeding $1,000-could make Luna more attractive, especially to casual players who lack dedicated hardware; Luna’s integration into Prime Video has quintupled its user base, though cloud gaming faces connectivity and historical adoption challenges. Voice: Hassam NasirSpeed…

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Amazon’s head of gaming believes dedicated video game consoles will gradually become less essential as rising hardware prices and advances in cloud technology encourage more players to stream games instead.

Stream and play! Amazon just integrated Luna cloud gaming directly into Prime Video for US and UK subscribers on Fire TV.

Amazon announced on Thursday that it’s bringing games to Prime Video by integrating its Luna cloud gaming service into the streaming platform. Games such as “Hogwarts Legacy,” “EA Sports FC 26,” “Indiana Jones and the Great Circle,” “Clue,” and “Taboo” will be available starting today on Fire TVs in the U.S. and U.K.

Amazon’s head of gaming Jeff Gattis has told the BBC he believes the rising cost of tech means people will turn to streaming games online rather than buying new consoles.