Spotter, a startup that provides financial solutions to content creators, on Tuesday announced the launch of a new AI-powered creative suite. The solution, called Spotter Studio, aims to support YouTubers throughout the creative process, including brainstorming video concepts, generating thumbnail and title ideas, planning projects, organizing tasks, and collaborating with their teams.
Most notably, it has the ability to analyze billions of publicly available YouTube videos for inspiration from similar creators.
Spotter Studio competes with a range of AI tools designed for creators, such as TubeBuddy and vidIQ, as well as YouTube’s AI-powered inspiration tool, which suggests topics based on data about what viewers are currently watching. However, Spotter Studio claims that it is different from other tools because its solution is more tailored to individual preferences.
When creators sign up for Spotter Studio, they are granted access to all publicly available YouTube videos. The company uses these videos to provide custom offers that resonate with viewers. The company says it doesn’t share users’ personalized recommendations with other users.
“This allows you to go through every video you’ve ever created and see what really worked and what didn’t,” Spotter founder and CEO Aaron DeBevoise explained to TechCrunch. “That data, plus performance data about channels in general, tailors any recommendations to that creator. So if you have four creators and they all input the same idea, you’ll get different results depending on who they are.”
Image credit: Spotter
Spotter’s “Brainstorming” feature generates ideas based on author prompts and what you’ve created in the past. There are also override options to further customize the results. For example, you have the option to describe your target audience. So if the majority of your audience is male, creators can ask for ideas that target female and non-binary audiences.
There is also a “diversify” button, which allows users to click on generated ideas to branch out into new, related, but different ideas. For example, if the topic is basketball, you can generate ideas for collaborations with basketball players, basketball competitions, or personal stories about basketball.
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The thumbnail tool is also customized for each creator. Get a creator’s profile picture and use their likeness to generate thumbnail concept art.
Additionally, Spotter Studio’s Projects tool acts as an all-in-one project planner for organizing tasks and collaborating with your team. It also tracks projects through various stages, from development to post-production, pre-release, and release.
Spotter case study using Kinigra Deon. Image credit: Spotter (image has been modified)
Interestingly, this AI also analyzes over 2 billion top-performing videos on YouTube created by similar creators and provides Spotter users with recommendations on how to enhance their videos. The feature, called “Outliers,” acts as a “research co-pilot,” pulling in videos from other YouTubers that the creator’s audience also watches. When a user clicks on a title, Spotter’s AI tools brainstorm channel ideas.
Analyzing popular videos on YouTube may raise concerns about originality and creativity. Plagiarism has become a serious problem among YouTubers, and many YouTubers try to publish as many videos as possible to quickly gain more followers. Last year, Harris Brewis (aka hbomberguy) accused multiple YouTubers of plagiarism. One of the defendants was James Summerton, who allegedly took excerpts from authors without proper attribution, rearranged words, and presented them as his own original ideas.
When I spoke with Paul Bakaus, VP of Product at Spotter, he said the Outliers feature could be controversial among some creators. He told TechCrunch that “creators are already doing[copying]every day, so the ship has sailed…That’s probably not the best response.”
It was an unexpected answer from a senior executive, but unfortunately he was correct. Replicating what is already successful has been happening for decades and will probably never stop. Additionally, while the YouTube video itself is copyrighted, the underlying idea or concept is not.
Bakaus claims that the system does not generate ideas for directly stealing other people’s videos. But launching an AI tool that reproduces what many creators are concerned about is a bad idea.
“We’re very careful in brainstorming and the basic functionality here to never copy actual videos. So the video idea you get if you press the brainstorm icon on one of these buttons is not the actual video you clicked on. Currently, we only use titles for inspiration, and we always make sure it’s very personalized,” he added.
Spotter Studio’s “Outliers” feature. Image credit: Spotter
Spotter has been developing the AI tool for about a year and has invited several creators to test it, including Colin & Samir, Dude Perfect, Kinigra Deon, MrBeast, and Rebecca Zamolo. In early beta testing, the startup claims it has seen an average 49% increase in views in the first week compared to videos created without Spotter Studio.
The company says its suite of AI tools will continue to evolve, and Spotter Studio will add new features weekly while improving current features. Spotter is also introducing experimental features through its AI division, Spotter Labs. One is the “Story Beats” tool, which provides content outline help.
Spotter Studio is currently available in the US, Canada, UK, and Australia, and costs $49 per month. The company is currently offering a limited time discount of $299 per year. There’s also a 30-day free trial.
