Bengaluru: Flipkart and Netflix today announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through their regular shopping, without a separate subscription or bundled recharge. The partnership brings together two experiences that are already part of customers’ everyday lives, in a simple and rewarding way. It is the first time in Indian e-commerce that Netflix, the world’s leading entertainment service, can be earned through everyday shopping rather than purchased separately or bundled with another service. The benefit will go live on August 1, 2026.
The mechanic is straightforward:
- Flipkart Plus members complete four qualifying orders of ₹299/- or more within a calendar month
- Qualifying orders can be placed across Flipkart, Flipkart Minutes, and Flipkart Grocery
- Once the fourth qualifying order is completed, the Netflix Mobile Plan is unlocked for the next 30 days — giving members a month of Netflix, including its full slate of Indian and global films and series
- The benefit is activated directly through the Flipkart app — no separate login, no additional payment
- The benefit resets after 30 days from qualification and must be re-earned through the same shopping behaviour
- Customers who are not yet Flipkart Plus members qualify automatically after completing 15 orders within 12 months at no extra cost
Where Shopping Meets Entertainment
What makes this partnership distinct is the model itself; the Netflix benefit is not purchased or pre-included. It is earned through shopping behaviour, which means the more a customer engages with Flipkart’s ecosystem — across daily essentials, grocery, and quick commerce through Flipkart Minutes — the more consistently they can access Netflix’s library of acclaimed Indian and global titles. Shopping and entertainment, two things that are already part of everyday life for most Indians, now work together in a way they have not before.
The partnership also reflects the changing expectations of India’s young digital consumers. For Gen Z in particular, shopping and entertainment are deeply interconnected parts of everyday life. As digital natives, they increasingly seek experiences alongside value, making loyalty programmes that go beyond transactional rewards more relevant than ever. By bringing shopping and entertainment together, Flipkart Plus offers customers another meaningful way to get more from their everyday purchases.
The partnership is designed to be accessible to customers across India. Whether shopping for groceries, daily essentials or other everyday needs on Flipkart, Flipkart Grocery and Flipkart Minutes, customers can unlock Netflix’s beloved films and series across the globe through shopping habits that are already part of their routine. By rewarding everyday purchases rather than additional spending, the programme extends the value of Flipkart Plus to customers across metros as well as Tier 2 and Tier 3 cities.
Ravi Iyer, CFO and SVP, Strategic Partnerships, Flipkartsaid, “As grocery, daily essentials and quick commerce become an increasingly important part of how customers shop, we see a significant opportunity to make those everyday interactions more rewarding. Completing four orders a month is already a natural shopping pattern for many of our customers, and this partnership transforms that everyday behaviour into access to world-class entertainment. Loyalty is evolving towards experiences that customers truly value, and partnering with Netflix is our way of delivering exactly that. It is another step in the evolution of Flipkart Plus, as we continue to build a programme that delivers real value for our customers across more aspects of their everyday lives.”
Laurent Uguen, Vice President APAC Partnerships – Business Development, Netflix shared, “India is one of the most exciting entertainment markets in the world, and the strongest partnerships are built around real consumer habits. Flipkart is part of everyday shopping for millions of Indians, and together we are giving Flipkart Plus members a simple, rewarding way to unlock one month of Netflix Mobile through their monthly shopping milestones. This is Netflix’s first e-commerce partnership in India, and it reflects the kind of high-impact, consumer-first collaborations we want to build –simple, rewarding and anchored in the way Flipkart Plus members already shop and engage.”
