09/29/26
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The technology integration allows over 50 operator brands to deploy automated workflows and interactive gamification without custom development.
- Pronet Gaming has partnered with Flows to integrate orchestration and gamification technology across its entire platform.
- The software deployment spans Pronet Gaming’s global network of more than 50 operator brands across Asia, Europe, and LatAm.
- The integration enables real-time system connections and automated workflows while bypassing lengthy custom coding processes.
- Operators gain enhanced engagement tools to create custom promotional mechanics and interactive player experiences at scale.
- Executive Sam Frazer-Bossom noted that the partnership grants greater platform control to accelerate experimentation and market expansion.
Press release.- Pronet Gaming has entered into a strategic technology partnership with Flows to integrate advanced orchestration and automation capabilities into its core platform. The integration delivers real-time data coordination and scalable gamification mechanics to more than 50 operator brands operating across Asia, Europe, and Latin America. This will enable Pronet Gaming to connect systems, automate processes, and introduce new platform capabilities more efficiently, while giving operators greater scope to create and optimise experiences for their players.
Pronet Gaming provides sportsbook, casino, betting exchange, and retail solutions to operators across multiple international markets, with a strong focus on Asia. Flows specialises in igaming orchestration, helping businesses connect systems, automate workflows, and turn data into real-time actions across their technology ecosystems.
Pronet Gaming supports operators across Asia and helps take their businesses into international markets, connecting Asia to the world through technology and market expertise that supports expansion into regions such as Europe and LatAm.
The integration of Flows adds an orchestration layer that allows Pronet Gaming to coordinate data, systems, and actions in real time. This creates greater flexibility in how the platform responds to activity, while reducing the need for lengthy development work when introducing new workflows and use cases.
A dedicated gamification capability will also expand the ways Pronet Gaming and its operator partners can engage players. This includes the ability to develop promotional mechanics, interactive experiences, and other engagement features that can be adapted across the operator network.
Sam Frazer-Bossom, senior commercial lead at Pronet Gaming, said: “Our focus is always on giving operators technology that is flexible enough to support how they want to grow and engage their players. Flows strengthens that proposition by giving us greater control over orchestration and automation across our platform, while opening up new possibilities around gamification and player engagement. Bringing these capabilities into our wider technology ecosystem means we can move faster, experiment more easily and deliver new opportunities to our operators at scale.”
Dan de Souza, VP commercial at Flows, added: “Pronet Gaming has a clear focus on giving operators flexible technology that can adapt to different markets and requirements. By bringing Flows into its wider platform and operator ecosystem, Pronet can connect systems, coordinate data and execute actions in real-time, while making it much easier to introduce new products, features and player experiences. We’re excited to support the team as they continue to expand what their platform can deliver and create new possibilities for operators across their network.”
The partnership further strengthens Pronet Gaming’s approach to platform innovation, combining scalable technology with the flexibility to respond to changing operator and player requirements. By connecting more capabilities across its ecosystem, Pronet Gaming is continuing to build a technology proposition designed to help operators innovate, differentiate, and grow across their markets, while supporting its ambition to connect Asia to the world.
Frequently asked questions (FAQs)
- What does the Pronet Gaming and Flows partnership involve?Pronet Gaming is integrating Flows’ orchestration technology across its platform to enable real-time automation, system connectivity, and gamification tools for its operator network.
- How many operators will be affected by this integration?The integration will be deployed across Pronet Gaming’s network of more than 50 operator brands in Asia, Europe, and Latin America.
- How does Flows technology benefit igaming operators on Pronet Gaming? It allows operators to create automated workflows and custom player gamification features without requiring individual, time-consuming development work.
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