- PXLW
+20.62% - META
+0.34%
Pixelworks, Inc. (NASDAQ:PXLW) announced a multi-year partnership and device certification agreement with Meta to bring its TrueCut Motion cinematic technology to Meta’s virtual reality devices, including the upcoming Meta VR Glasses.
The agreement will enable certified Meta devices to support a growing catalogue of films, television series and immersive 3D content mastered using Pixelworks’ TrueCut Motion technology.
TrueCut Motion Expands into Virtual Reality
The partnership extends Pixelworks’ TrueCut Motion platform beyond premium large-format cinemas into consumer virtual reality and mixed reality devices.
TrueCut Motion provides filmmakers with shot-by-shot motion grading tools designed to manage motion blur, judder and frame rates while preserving the intended visual characteristics of the original content.
Through the certification programme, compatible Meta devices will support playback of TrueCut Motion-enhanced content, allowing users to access the technology through VR headsets.
The agreement covers both existing and future titles produced using the platform.
Pixelworks Targets Wider Adoption of Cinematic Technology
Pixelworks Chairman and Chief Executive Officer Todd DeBonis commented:
“Our multi-year partnership with Meta and the certification of Meta’s VR devices mark a significant milestone toward our expansion of the TrueCut Motion ecosystem.”
The company said the collaboration forms part of its strategy to extend its cinematic visual processing technology across additional consumer devices and entertainment formats.
Pixelworks specialises in technology licensing and image processing solutions for content creation, video delivery and display applications.
The partnership represents an additional distribution opportunity for its TrueCut Motion platform, although the company did not disclose the financial terms of the agreement or provide revenue projections associated with the collaboration.
