- Marriott International Inc. and LG Electronics have jointly developed a new cloud-based guest room <a href="https://comicvibe.com/topgolf-announces-family-entertainment-group-as-new-arcade-partner-across-nearly-100-u-s-venues/” title=”TOPGOLF ANNOUNCES FAMILY ENTERTAINMENT GROUP AS NEW ARCADE PARTNER ACROSS NEARLY 100 U.S. VENUES”>entertainment and technology platform to support a modern, scalable guest room experience across Marriott’s participating hotel portfolio.
- The first step in an expanded strategic collaboration between the companies, this new initiative combines LG’s hospitality technology and connected-device capabilities with Marriott’s guest experience and enterprise technology infrastructure.
- As Marriott focuses on its test and learn strategy, the new platform is rolling out initially in a pilot program in 40 hotels in the United States and Canada with the goal of a global rollout.
BETHESDA, Md., Sept. 1, 2026 /PRNewswire/ — Marriott International and LG Electronicsannounced a long-term strategic collaboration focused on enhancing the guest experience, beginning with a cloud platform for guest room entertainment and technology. Marriott plans to adopt the jointly developed platform across its participating hotel portfolio, bringing a modern approach to in-room entertainment and laying the foundation for device management and connected guest experiences across Marriott properties.
“Our collaboration with LG reflects Marriott’s commitment to building technology that elevates the guest experience across our portfolio,” said Drew Pinto, Marriott International Executive Vice President and Chief Revenue and Technology Officer. “By combining LG’s connected-device capabilities with Marriott’s hospitality expertise and enterprise platform, we are creating a more seamless, personalized guest room experience while helping hotel teams operate more efficiently. This work is an important step toward building a smarter technology ecosystem that evolves alongside the needs of our guests.”
State-of-the-Art Technology Meets Global Hospitality Expertise
Given Marriott’s long-standing relationship with LG, the company was selected to expand its work with the world’s largest hotel company to support its hospitality tech ecosystem, starting with an innovative guest room entertainment and technology platform for next-generation guest experiences. Marriott is shaping the platform around guest experience, property operations, and enterprise integration needs, while LG is co-developing the platform, device management, and technical support behind it.
“A prime goal is to make the TV part of a connected guest room experience rather than a standalone device,” said John Won, LG Electronics Senior Vice President and head of LG’s U.S. commercial display solutions B2B business. “This new guest room technology platform helps turn the displays into a more unified experience for travelers, providing entertainment, hotel content, and room functions with a seamless, easy-to-use system.” The technology enables seamless authentication and management of LG smart hotel TVs and set-top boxes across participating Marriott properties, while reducing reliance on traditional on-premises video distribution infrastructure. LG’s connected device capabilities are integrated with Marriott’s infrastructure to enable future smart-room experience.
Beyond enhancing the guest room experience, the platform provides Marriott with a centralized enterprise management environment for its in-room technology. Marriott associate teams will now have the ability to monitor device health, performance, and status across individual guest room televisions, entire hotel properties, specific brands or groups of hotels, and even its broader property portfolio. This centralized approach enables faster issue identification, more efficient content and application updates, and improved operational visibility across Marriott’s global hospitality network.
A key feature of the technology is its in-room entertainment system, which supports linear TV, streaming and FAST channels, including over 40 OTT applications and 250 channels. The television experience will also offer personalized advertising through LG Channels and client-side ad insertion capabilities.
Strategic Vision
The guest room technology will launch with an initial pilot across Marriott brands in 40 locations in the United States and Canada before potentially expanding more broadly in Marriott’s global portfolio at participating hotels.
As the collaboration evolves, Marriott and LG intend to explore opportunities to extend connected digital experiences and centralized management capabilities into public and shared spaces throughout hotel properties, creating a more unified technology ecosystem across the hospitality environment.
For images, see here.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of compelling brands across luxury, premium, select, midscale, extended stay, and all-inclusive, with over 10,000 properties in 148 countries and territories, as of June 30, 2026. Marriott franchises, operates, and licenses hotel, residential, timeshare, yacht, outdoor, and other lodging products all around the world. The company offers Marriott Bonvoy®, its highly awarded travel platform. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
About LG Electronics USA
LG Electronics USA serves commercial display customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG’s U.S. Media Entertainment Solution B2B division delivers business-to-business technology solutions tailored to the particular needs of business environments. Eleven-time ENERGY STAR® Partner of the Year LG Electronics USA Inc., headquartered in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a leading smart life solutions company with annual global revenues of more than $60 billion from consumer electronics, home appliances, HVAC solutions and vehicle components. For more information, please visit www.LGSolutions.com. Stay up to date with @LGforBusinessUSA on LinkedIn, Instagram, Facebook and YouTube.
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Director of Strategic Communications |
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