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    Home»Creators & Fan Culture»Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Creators & Fan Culture

    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling

    JamesBy JamesAugust 26, 2026No Comments4 Mins Read
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    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
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    Disney Consumer Products is continuing to expand its presence across sports culture with the debut of the Disney | Champion NFL Collection, a first-of-its-kind collaboration that pairs all 32 NFL teams with iconic Disney, Star Wars, Marvel, and Pixar characters through storytelling-led designs inspired by team identity and fan culture.

    Created in collaboration with the NFL, Champion, and Fanatics, the collection represents another exciting moment in Disney and ESPN’s “Year of the Super Bowl,” a landmark, yearlong celebration building toward ESPN’s first Super Bowl production in February.

    Inspired by the traditions, passion, and personalities that define football fandom, the collection reimagines each NFL team through a unique character pairing. The result is a first-of-its-kind assortment that celebrates the connections between sports, storytelling, and self-expression.

    The full collection is available now at Fanatics.com, NFLShop.com, DisneyStore.com, and select Lids locations.

    Meet the Matchups

    With all 32 pairings officially revealed, fans can now see where every team landed!

    AFC East

    • Buffalo Bills’ Fan Pick is Disney’s Beast  
    • Miami Dolphins’ Fan Pick is Disney’s King Triton  
    • New England Patriots’ Fan Pick is Marvel’s Captain America  
    • New York Jets’ Fan Pick is Disney and Pixar’s Buzz Lightyear 

    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling

    AFC North 

    • Baltimore Ravens’ Fan Pick is Disney’s Diaval and Maleficent  
    • Cincinnati Bengals’ Fan Pick is Disney’s Shere Khan  
    • Cleveland Browns’ Fan Pick is Disney’s Pluto  
    • Pittsburgh Steelers’ Fan Pick is Disney’s Pete  

    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling

    AFC South

    • Houston Texans’ Fan Pick is Disney and Pixar’s Jessie  
    • Indianapolis Colts’ Fan Pick is Disney’s Horace Horsecollar  
    • Jacksonville Jaguars’ Fan Pick is Disney and Pixar’s Pepita  
    • Tennessee Titans’ Fan Pick is Marvel’s Thanos

    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling

    AFC West

    • Denver Broncos’ Fan Pick is Disney’s Maximus  
    • Kansas City Chiefs’ Fan Pick is Disney’s Big Bad Wolf  
    • Las Vegas Raiders’ Fan Pick is Star Wars’Darth Vader  
    • Los Angeles Chargers’ Fan Pick is Disney’s Hercules and Pegasus 

    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling

    NFC East

    • Dallas Cowboys’ Fan Pick is Disney and Pixar’s Woody  
    • New York Giants’ Fan Pick is Disney’s Wreck-It Ralph  
    • Philadelphia Eagles’ Fan Pick is Marvel’s Doctor Doom 
    • Washington Commanders’ Fan Pick is Disney and Pixar’s Hamm 

    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling

    NFC North

    • Chicago Bears’ Fan Pick is Disney’s Baloo  
    • Detroit Lions’ Fan Pick is Disney’s Simba  
    • Green Bay Packers’ Fan Pick is Star Wars’Chewbacca  
    • Minnesota Vikings’ Fan Pick is Marvel’s Thor  

    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling

    NFC South

    • Atlanta Falcons’ Fan Pick is Star Wars’ Millennium Falcon  
    • Carolina Panthers’ Fan Pick is Disney’s Bagheera  
    • New Orleans Saints’ Fan Pick is Disney’s Louis  
    • Tampa Bay Buccaneers’ Fan Pick is Disney’s Captain Hook

    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling

    NFC West

    • Arizona Cardinals’ Fan Pick is Disney’s Jafar and Iago  
    • Los Angeles Rams’ Fan Pick is Disney and Pixar’s Sulley  
    • San Francisco 49ers’ Fan Pick is Disney and Pixar’s Stinky Pete the Prospector  
    • Seattle Seahawks’ Fan Pick is Disney and Pixar’s “Mine, Mine, Mine” Seagulls  

    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling
    Inside the Disney | Champion NFL Collection: Where Sports Fandom Meets Storytelling

    Fans can expect to discover thoughtful design details and Easter eggs woven throughout the collection, rewarding those who know their teams best.

    Spanning tees, crewnecks, and sweatshirts, the collection transforms team pride into a new expression of fandom, blending Champion’s sports heritage with Disney storytelling in a way that feels rooted in today’s sports culture.

    “Today’s consumers view fandom as an extension of personal style, and this collection was designed with that mindset from the start,” said Bret Healey, director of graphic design at Disney Consumer Products, “Each piece transforms team affiliation into something expressive, collectible and culturally relevant.”

    The First Reveal

    The first eight team-character pairings were revealed last month during the Disney Fan Draft at Fanatics Fest NYC, a live experience that reimagined one of sports’ most iconic traditions through an unmistakable Disney lens.

    Hosted by NFL Commissioner Roger Goodell and Taylor Rooks, the first-ever Disney Fan Draft brought together the biggest names in sports, and Disney, Star Wars, Marvel, and Pixar characters for a series of surprise reveals that turned a product debut into a fan-driven cultural moment.

    Throughout the weekend, fans gained early access to the collection’s first drop through the Disney | Champion Fan Zone, a dedicated destination featuring merchandise, photo opportunities and Disney character appearances.

    The reveal also featured appearances from CJ Mosley, Dion Dawkins, Fernando Mendoza, Rob Gronkowski, Tom Brady, and WWE Superstar Alexa Bliss, helping bring the pairings to life on stage.

    In support of ESPN’s Take Back Sports initiative, Disney made a donation to the Madison Square Boys & Girls Clubs of NYC, and local youth from the club attended the Disney Fan Draft through ESPN’s Take Back Sports initiative. Powered by ESPN and Disney, the program is designed to make youth sports more accessible, welcoming and fun. Participants experienced the reveal firsthand alongside athletes, creators and Disney characters.

    Find out more about the Disney | Champion NFL Collection team pairings by clicking here!

    Champion Collection Disney Inside Where
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