The third edition of HorrorCon brings together music, horror, creators, cosplay and immersive experiences, demonstrating how India’s digital-first communities are building the next generation of <a href="https://comicvibe.com/entertainment-look-a/” title=”Entertainment Look-A”>entertainment IPs.
New Delhi, November 3, 2026: What began as a digital community united by a love for horror is evolving into something much bigger. HorrorCon India 2026, organised by TMV (The Mad Virus) and Khooni Monday, concluded its third edition at NSIC Grounds, Okhla, New Delhi, bringing together 30,000+ attendees across October 31 and November 1 for two days of live entertainment, immersive experiences and pop-culture celebrations.
As younger audiences discover global cultural occasions through social media, creators and entertainment, festivals such as HorrorCon offer an opportunity to reinterpret those occasions through Indian fandom, local storytelling and contemporary pop culture.
Building on its previous two editions, HorrorCon’s evolution reflects an emerging shift in India’s entertainment landscape: digital communities are increasingly moving beyond content consumption to seek real-world experiences built around shared interests, cultural identities and fandom.
Backed by Khooni Monday’s community of over 10 million followers across digital platforms, HorrorCon represents a larger ambition to transform audience affinity into a sustainable, experience-led entertainment brand.
The festival’s third edition moved beyond the traditional definition of a Halloween celebration, bringing together multiple entertainment communities through a common cultural experience. The event was headlined by Hip-hop duo Seedhe Maut along with a musical lineup featuring W.i.S.H., Bharat Chauhan, Ansh4sure, ParvMan, WhysoKai, NKSHTRA and NOIZX.
The festival’s programming was designed around multiple audience interests. Music enthusiasts, horror fans, gamers, cosplayers, film lovers and families each had distinct reasons to attend while participating in one shared cultural experience. HorrorCon was able to identify relevant geographic audiences, understanding their entertainment preferences and creating compelling experiences for each.
HorrorCon also witnessed the teaser launch of Khooni Monday’s most awaited “The Clown: Welcome to Joyland” game. The game is going to be released in early 2027 and will be India’s first creator made digital game for both PCs and Mobiles.
Beyond the stage, visitors explored India’s biggest Halloween parade “HorrorCon Legends”, India’s biggest Horror and Family cosplay showdowns, book pitches, film screenings, haunted experiences, live horror storytelling, gaming arenas and interactions with creators, directors, filmmakers and storytellers.
TMV launched a first-ever genre film festival called “ELSE FILM FESTIVAL” which featured movies like Tumbbad and Chhori, and critically acclaimed short films like Chaar Diwari and Bhoot Club. Else Film Festival also had various masterclasses by experts in the genre. Vishal Furia, the director behind acclaimed work like Chhorii, Chhorii 2, Maa and Criminal Justice, shared his experience of developing horror stories for the screen. Bhargav Saikia, director, and Harsh Vaibhav, storyteller, led a masterclass on independent horror filmmaking, sharing insights from their work on Bokshi, the Indian folk-horror feature. Author Neil D’Silva, known for Ali Baba Aur 40 Bhoot, Ghost Whispers and Yakshini, conducted a session on horror writing.
The introduction of HallowVille, a dedicated Halloween world for children and families, marked a significant step in broadening the festival’s audience proposition. By extending its appeal beyond Gen Z and young adults to families and younger audiences, HorrorCon is developing Halloween into an inclusive, multi-generational entertainment occasion.
For TMV, HorrorCon represents more than an annual event. It is an example of how digital-native intellectual properties can build commercial opportunities beyond conventional advertising, content distribution and platform monetisation.
Divay Agarwal, Founder, TMV and HorrorCon India, and Creator, Khooni Monday, said: “We believe the next wave of creator-led businesses in India will not be defined only by the size of their digital audiences, but by their ability to build intellectual properties that create value across content, experiences, commerce and partnerships”
The 2026 edition was supported by Hell Energy Drink as Title Sponsor for the third year in a row, Spotify returning as co-powered post HorrorCon’s pilot edition along with Flipkart Minutes sharing the co-powered partnership. Digitek and Instax Fujifilm as Associate Partners returned as well, with Decathlon joining as Game Zone Partner amongst other brands like Mr. Makhana, Cadbury Crispello, 4700 BC, DS Group and PVR. HorrorCon’s strategic value extends beyond ticketing. Its annual format creates opportunities for brand associations, creator collaborations, merchandise, on-ground commerce and new entertainment experiences.
Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “Our continued association as Title Sponsor for the third consecutive year reflects our belief in the culture that Horrorcon is building around Halloween in India. It aims at owning Halloween celebration in India and make it big as they preempted the need of this gateway from young Generation. It’s about being an integral part of an experience that resonates with our audience. When this IP came to HELL ENERGY DRINK we see the synergy for us as it targets genz totally. And we made with them real HELLoween”
The event gathered 2Bn+ across its social media platforms, illustrating the potential for live experiences to become content-generating platforms in their own right. For advertisers and partners, this creates an opportunity to build cultural relevance through participation rather than relying solely on media visibility.
The continued evolution of HorrorCon points to an opportunity in India’s experience-led entertainment landscape. With a combination of international Halloween traditions, Indian horror culture, independent music, digital creators and family participation demonstrates how a global cultural occasion can develop a distinctly local identity.
