Monday, 2 November 2026 at 12:16
An interactive game experience bringing Dubai’s landmarks, culture, and destinations to international audiences through Fortnite has been announced by Dubai Multi Commodities Centre (DMCC)’s gaming centre and Wild Unlimited.
The “Dubai Developed in Fortnite 2033” experience allows players worldwide to explore a digital recreation of Dubai through an open-world, team-based gaming environment.
The ecosystem is independently developed by Wild Unlimited using Unreal Editor for Fortnite (UEFN), Epic Games’ game development platform that allows creators to build and publish custom experiences within Fortnite,
The first edition will feature locations and experiences, including Al Fahidi Fort, Almas Tower, Uptown Dubai, Skydive Dubai, Deep Dive Dubai, Kite Beach Dubai, SALT, Dubai Harbour, X-Dubai and American University in Dubai (AUD).
The experience will launch globally on November 11, with a public launch event and Wild Game Fest taking place at SALT, Kite Beach, bringing together players, creators and the wider gaming community.
The launch marks the beginning of a longer-term project to expand Dubai’s presence within interactive gaming environments, with additional destinations, gameplay features and opportunities for creators and commercial partners planned for future editions.
Sam Shami, Founder & CEO, Wild Unlimited, said the company is “proud to be building this experience in Dubai, for the world, and contributing to the emirate’s vision of becoming a global gaming hub”.
The project has also supported local gaming talent development through UEFN masterclasses delivered by Wild Unlimited at Uptown Dubai and the American University in Dubai (AUD).
“Students at the American University in Dubai have also helped recreate their campus for the experience, taking their work from the classroom to a platform where players around the world can discover it,” noted Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer at DMCC.
“AUD students’ contribution to the Dubai Developed in Fortnite 2033 project offers an early and tangible demonstration of the programme’s potential to achieve this ambition,” added Sophie Boutros, Executive Director of the Mohammed Bin Rashid School for Communication (MBRSC).
The initiative also aligns with the Dubai Programme for Gaming 2033, launched under the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence.
The initiative is an independently created Fortnite island and is not sponsored, endorsed, or administered by Epic Games, Inc.
