E.L.F. Beauty CEO: We’ve long admired what Hailey Bieber and the Rhode team have accomplished
E.L.F. Beauty CEO and chairman Tarang Amin unpacks the $1 billion deal with Hailey Bieber’s Rhode on ‘The Claman Countdown.’
NEWYou can now listen to Fox News articles!
Hailey Bieber sizzled in a bright yellow string bikini as she gave fans a glimpse into her summer.
On Saturday, the 29-year-old model and entrepreneur took to Instagram to share a carousel of photos, which she captioned, “August so far.”
Bieber’s slideshow included a selfie in which she was seen posing in front of a mirror while rocking a skimpy two-piece that featured a gathered triangle top and matching low-rise bottoms that tied at the hips.
Hailey Bieber stunned in a bright yellow string bikini as she shared photos from “August so far.”(FilmMagic)
MOLLY SIMS FLAUNTS TONED ABS IN MISMATCHED BIKINI DURING PERFECT BEACH DAY WITH HER KIDS
The Rhode founder pulled her hair into a slicked-back bun and accessorized with gold and diamond drop earrings. Bieber sported her elongated oval diamond engagement ring from her husband Justin Bieber and a sparkly pink manicure as she held her phone up to snap the photo.
In another image, Bieber was clad in a blue and red tank top with blue and black cropped sweatpants as she laid on a patch of grass and flashed a bright smile. Bieber’s carousel also included a video of herself working out at a gym and a photo in which she was seen holding a plate of meatballs topped with red sauce and cheese.
The Arizona native also gave fans a peek at her beauty routine, sharing a photo in which she was seen wearing yellow Rhode eye patches with her hair rolled up in curlers.
Bieber showed off her fit figure in a skimpy two-piece.(Hailey Bieber Instagram)
Bieber launched Rhode in June 2022 with three products: the Peptide Glazing Fluid, the Barrier Restore Cream and the Peptide Lip Treatment. As the brand grew in popularity, she went on to release other makeup and skincare products.
Rhode was acquired by e.l.f. in May 2025 in a deal valued at up to $1 billion, with Bieber staying on as chief creative officer and head of innovation.
“When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” she announced on Instagram. “So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode.”
In May, Bieber became the global digital ambassador for the Italian swimwear label Calzedonia and starred in its summer 2026 campaign. During an interview withElle magazine, Bieber shared her top swimwear styling tip.
“The fit is the most important part. Fit is everything,” Bieber said.
ELIZABETH HURLEY WOWS IN DARING YELLOW STRING BIKINI AS SHE CELEBRATES HER 61ST BIRTHDAY
Bieber admitted that she did not know exactly how many swimsuits she owns but told the outlet “it’s definitely a lot.”
CLICK HERE TO SIGN UP FOR THE ENTERTAINMENT NEWSLETTER
Bieber also shared a photo of herself lounging on a piece of grass.(Hailey Bieber Instagram)
“I probably have around five or six in my regular rotation though,” the mother of one added.
Bieber also explained how she approaches preparing her looks while packing for summer vacations.
“I’m someone that plans my looks ahead of time,” she said. “I like to be organized so that I don’t have to think about it too much when I get there!”
SHAKIRA SOAKS UP THE MIAMI SUN AS BIKINI-CLAD NINA DOBREV, KIM KARDASHIAN SHOWCASE SUMMER GETAWAYS
Bieber said that “fit is everything” when it comes to choosing swimwear.(Mert Alas/SKIMS)
LIKE WHAT YOU’RE READING? CLICK HERE FOR MORE ENTERTAINMENT NEWS
Bieber told Elle that she doesn’t spend too much time working on her tan during summer getaways.
“My favorite thing to do is to swim!” she said. “Lounging by the pool is fun, but I prefer to get in the water.”
