It has certainly been a wild week, and with Jensen Huang’s exit as NVIDIA CEO, there’s an elephant-sized uncertainty concerning the future of the GeForce brand and, in general, the future of gaming. Fortunately, Evangelist Jacob Freeman has come forward to clear the air of confusion, and after being asked whether NVIDIA was going to continue forward without gaming GPUs, he gave some much-needed reassurance to those who were contemplating switching to AMD or Intel.
“Nope” is the reply that Freeman gave after being asked whether NVIDIA will cut the GeForce brand from its lineup
Posting on X while attending PDXLAN, one of North America’s largest LAN gaming events, Freeman acknowledged the recent upheaval surrounding the company while emphasizing that NVIDIA’s commitment to PC gaming remains intact. Alongside photos celebrating the brand’s long-standing presence at the event, Freeman wrote, “A lot has happened this week. I’m grateful to work alongside some amazing colleagues who love PC gaming, hardware, and tech. This work continues!”
When another X user directly asked, “Hey Jacob, lots of people are saying this is the end of geforce. Thoughts?” Freeman shut down the speculation with a blunt, one-word response: “Nope.” We’re confident that this reply alone will echo a sigh of relief across millions of NVIDIA gaming GPU owners who were potentially sweating over the possibility that they won’t foresee the chance to upgrade to the RTX 6000 series, which is unlikely to launch in 2027.
However, while the GeForce brand won’t be going anywhere, consumers are likely going to have to weather long wait times amid a supply crunch and have to dig deep into their wallets, because Freeman’s confirmation doesn’t guarantee that NVIDIA’s RTX 6000 series of consumer graphics cards will be affordable or available in abundance. In fact, given how the RTX 5090’s price has soared to $9,000, or a 370 percent increase from its original MSRP of $1,999, gamers should brace themselves for the same outcome materializing in 2028.
After all, the AI boom means that gaming GPUs aren’t safe from the semiconductor shortage, and even if NVIDIA gives slight importance to the RTX 6000 lineup’s production, nothing is stopping these graphics cards from either being picked up in bulk from third-party sellers and sold at insane markups, or ending up landing in China, where top-end GPUs like the RTX 5090 are having their coolers re-purposed to fit in AI servers, while also having their PCBs modded to accommodate 96GB VRAM.
About the author: Omar Sohail is a reporter and analyst for Wccftech’s mobile section, specializing in the technology and business of the mobile industry. His expertise lies in the intricate hardware supply chain, covering developments in semiconductor manufacturing, chip lithography, and camera sensor technology.
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