Argentinian promoter Fenix Entertainment announced it has inked a global partnership with Maluma to lead the Latin music star’s development and strategy for his upcoming global tour.
Maluma, who released his latest album Loco x Volver in May, announced a new management team led by Katherine Florez back in June, and he plans to return to venues across the globe again in 2027 and 2028.
The partnership marks a new chapter for both parties. Fenix Entertainment expands its portfolio by working with yet another Latin star—the company has worked with Luis Miguel, Ricardo Montaner, Ricardo Arjona and Shakira in multiple markets—and establishing itself beyond Latin America, developing tours, festivals and live experiences with global artists.
For Maluma, it’s the beginning of a new chapter artistically, returning to his Colombian roots in his latest album. The Grammy-nominated singer is one of the leaders of the urbano movement, working with some of the world’s most prominent artists, including The Weeknd, Shakira, Madonna, J Balvin, Karol G, Carín León and Jason DeRulo.
The Colombian standout, who has garnered more than 49 million monthly listeners on Spotify, hasn’t toured since 2025. In April of that year, Maluma performed three big shows at Movistar Arena in Madrid, grossing $7,767,588 off 45,459 tickets across all three nights
Maluma is booked by WME.
