Endemol Shine Brasil, part of Banijay Latin America, a leading force in Brazilian entertainment, and Globo, Latin America’s largest media company, have entered into a partnership to co-create new formats with the ambition to become the next generation of internationally successful franchises.
The collaboration brings together the creative and strategic strength of Endemol Shine Brasil, supported by Banijay Entertainment’s global footprint, with Globo’s proven track record in creating and producing Brazilian content that connects with and engages more than 70 million people every day. Together, these industry leaders combine creative excellence, scale, and innovation to develop new IP designed from the outset with global market potential.
Endemol Shine Brasil and Globo have already delivered some of Brazil’s most recognised entertainment hits Big Brother Brasil, No Limite (Survivor), The Masked Singer, Dança dos Famososand The Wall, among others. Having successfully adapted the world’s biggest formats for Brazilian audiences, the companies will now focus on developing original IP with local relevance and global potential.
Nani Freitas, CEO of Endemol Shine Brasilsaid: “Our partnership with Globo goes back many years, all the way to Endemol’s arrival in Brazil. The combination of our expertise creates a highly powerful environment for developing culture-defining entertainment. That is why it is especially meaningful to take another step forward in this relationship and join forces in the creation of new entertainment formats from the very beginning of the development process, with the potential to connect audiences far beyond our market.”
Amauri Soares, Executive Director of Globo Studios said:“Globo has been expanding investments in creative development hubs, connecting our talent with strategic partners to accelerate the creation of original formats. By bringing together Globo’s creativity with the international expertise of Endemol Shine Brasil and Banijay Entertainment, we are taking another step toward transforming our studios into a hub for developing Brazilian intellectual properties with global reach.”
Under the agreement, Globo will have priority rights to exploit the new formats across its portfolio of channels and platforms, while Endemol Shine Brasil will lead international opportunities through Banijay Entertainment’s global network of more than 170 labels across 25 territories, providing a direct pathway to theinternational market.
Laurens Drillich, CEO, Banijay Latin America said: “Everyone knows launching new original programming is in our markets is no easy task, which makes this partnership all the more significant. I’m very excited and proud Endemol Shine Brasil has possibility to do exactly that with a major player like Globo. I can’t thank Amauri enough for this great opportunity to collaborate.”
Building on a track record of successful collaboration, the companies will now focus on creating original formats from the ground up, with the ambition of generating the next wave of internationally successful entertainment brands to further establish Brazil as one of the world’s leading creation hubs.
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