Veteran entertainment executive joins founder Shane Doull to advance global growth, programming strategy, and category-exclusive brand partnerships for the cannabis lifestyle television network.
LOS ANGELES, Oct. 28, 2026 /PRNewswire/ — USWC GROUP, INC.U.S. WEED CHANNEL (USWC) today announced the appointment of Larry Namer, co-founder of E! Entertainment Television, as Global Strategy Advisor.
Namer will work with founder Shane Doull to refine the company’s global growth strategy, develop its brand-partnership proposition, and position USWC at the intersection of entertainment, cannabis culture, and mainstream consumer marketing.
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“Cannabis culture is a starting point for a much broader conversation about entertainment, identity, community, and consumer behavior,” said Namer. “The opportunity is not simply to put advertising around cannabis content. It is to build a credible media business that audiences value—and give the right brand partners a meaningful role in that growth.”
The appointment comes as USWC advances the Cannabis Center for Advertising Transparency (C-CAT), its public trust initiative giving brands a distinctive role in the platform’s development.
A Different Approach to Brand Participation
Rather than treating brands as advertisers buying impressions, USWC developed C-CAT around a more integrated partnership proposition. The initiative connects brand participation with content, audience engagement, and the platform’s long-term development.
“Shane’s strategic insight is to make category exclusivity part of the business model from the beginning,” Namer said. “When the proposition is structured and executed properly, a brand has the opportunity to build a differentiated position—not simply buy another campaign competitors can replicate the following week.”
C-CAT’s initial outreach drew interest from 390 executives at 209 companies with $10 billion-plus in annual revenue. Its “one partner per category” model means a mega-brand can be 100% locked out by a smaller challenger.
“Size alone does not give a company ownership of an opportunity,” Namer added. “A challenger that recognizes the potential and acts decisively may secure a position that a market leader can no longer access on the same terms.”
Building for Scale and Credibility
“There’s no better mentor I could get. Larry grew E! Entertainment and I get 4 decades of insight.” said Doull. “Mega brands call Larry to know ‘what’s next in entertainment’. He advised Microsoft, brought Hollywood to Russia, and to China. When I shared U.S. WEED CHANNEL he became our Global Strategy Advisor.”
“Media history rewards companies that recognize changing audiences before those audiences become an obvious line item in everyone’s marketing plan,” Namer said. “Our job now is to turn that recognition into a disciplined strategy, a credible audience proposition, and partnerships that make business sense.”
Brand and Agency Inquiries
To discuss C-CAT participation and category availability, contact Shane Doull at (424) 777-8792, ext. 420, or book an introductory call at https://links.usweedchannel.com/widget/bookings/c-cat-participation.
About U.S. WEED CHANNEL
Founded by Shane Doull, U.S. WEED CHANNEL (usweedchannel.com) is a globally streaming cannabis lifestyle TV network, live in 182 countries and 5 languages on Roku, Fire TV, Apple TV, Android TV, iOS, Android, and the web. USWC holds three federally registered trademarks, with the first filed in January 2014. It holds approved business pages on Meta, X, TikTok, and more, and measures ad impressions through Google Ad Manager. Its Cannabis Center for Advertising Transparency (C-CAT) is the corporately defensible entry point for brands to reach the world’s 256 million cannabis consumers (UNODC) with exclusivity.
About Larry Namer
Larry Namer is a media entrepreneur and co-founder of E! Entertainment Television. As Global Strategy Advisor to U.S. WEED CHANNEL, he advises on global positioning, business development, and brand-partnership strategy.
Media Contact
Shane Doull
USWC GROUP, INC.
+1 (424) 777-USWC (8792)
[email protected]
usweedchannel.com
