☑️ My View: This could affect streamers’ ad revenue
Dan Clancy stated that advertisers want their ads to appear with content that fits their brand image, and this is clearly a good idea in principle. He revealed that the AI transcription system analyzes streams to identify mismatches between brands and creators. Some streamers have expressed concerns about the AI treating normal streams the same as sponsored content. They argue that the AI could analyze a laid-back stream and potentially stop ads or restrict advertising on their channels..
I feel that Twitch should have a system of checks and balances in place when using AI. Several top streamers also engage in more relaxed streams that brands may consider a mismatch. It’s unclear how Twitch handles these mismatches, so there’s no concrete answer on whether creators could be penalized when the AI flags their content. The more positive thing is that Dan Clancy stated that
Twitch has been using AI
for some time rather than just introducing it now. Some creators have publicly stated that they have noticed their ad revenue has dropped, so Twitch may need to introduce an appeal system or other safeguards to ensure creators aren’t unintentionally penalized.
