Browsing: Movies

Whether fan editors are getting jobs as full-time movie marketers at HBO or Spotify superfans are snagging specially saved concert tickets, the power of fandom is shaping how businesses across the board operate. So how are marketers taking fandom into strategic account?

At a time when Marvel Studios is trying to fill Thanos’ shoes, James Gunn’s DC Studios is gearing up to unleash its own version of the Mad Titan. Gunn continues to play coy about the identity of the DCU’s first big bad. Brainiac appears to be up for the task, as his transgressions will bring…