Browsing: Digital Fandom & Online Communities

Most brands treat virality like weather: unpredictable, occasionally thrilling, impossible to plan around. SharkNinja treats it like an engineering spec.

Formula 1 may be attracting a new generation of young fans, but for many of them, getting close to the sport does not necessarily mean getting trackside.  With more than four million children aged eight to 12 actively following F1 across key global markets, and 40% of F1’s Instagram followers under 25, LEGO sees this an…

MUMBAI: ARC’s first gaming handheld appears to have struck a chord with India’s gaming community, with the first ARC X1 Community Batch selling out within 24 hours and the extended allocation selling out within the original 48-hour drop window.

Spotify’s advertising business grew 60% in active advertisers year over year in Q2 2026, but the company is making a case that its next phase of growth depends on something brands cannot simply buy: a place in an audience’s fandom. 

Spooky season is upon us. It’s time to decorate, carve pumpkins, eat candy, and, if you’re like me, watch horror movies. Tons and tons of horror movies. There’s nothing wrong with revisiting the classics every year, but maybe you’re getting tired of watching the same things over and over again. Here are 31 fun spooky…

Pulse Sports Team16:47 – 30 September 2026 Red Bull Wings Cup national finals will be held on November 7 in Nairobi. Red Bull is creating a platform for Kenyan gamers to compete, showcase their skills and win the chance to represent the country at the global finals in Miami.

The BFBS Esports Pro League finished this weekend at the Royal Air Force Museum in Hendon. A place I remember fondly from my childhood was awash with esports activity. A panel featuring voices from across the forces was followed by an expertly steered production (kudos Jon Winkle & the EPIC.LAN team), culminating in a Rocket…

Newsweek is a Trust Project member See more of our trusted coverage when you search.to see more of our trusted coverage when you search.

A Morning Consult survey run for Bloomberg in September reported that 46% of adults identify as soccer fans, a 10-point jump from a similar poll conducted right before the World Cup. The comparison covers polls of 2,004 US adults from May 20-22 and 2,001 US adults from Sept. 11-13. That lift pushed soccer past the…

New York Comic Con (NYCC) kicks off in a week, and The Pop Insider team is hyped up for an epic show! Our booth is always hopping, and this year will be no different. We have giveaways, new product sneak peeks, unique experiences, and more for fans to enjoy.