Browsing: Creators & Fan Culture

CATEGORY : C21 Interview |08-10-2026 Mike Beale, MD of the global creative network at ITV Studios, on the power of the Love Island fandom – and the growing challenge of breaking new shows. MORE ×× × ×

Ben Affleck used a visit to Good Morning America to make the case for his new thriller “Animals,” while also revealing an unexpected fandom for Kerry Washington’s political drama “Scandal.” The actor sat down with GMA anchors to discuss the project and his admiration for his co-star’s previous television work, giving viewers a mix of…

Central Michigan University senior Vasundhara Shelke asks a question about the quality of training in the dining halls during the Student Government Association meeting in the Bovee University Center on Monday, Oct. 5, 2026. Shelke claimed that she had witnessed several instances of food cross contamination when ordering vegan meals. (CM-Life | Kassidy Daniel)

Samsung Electronics’ marketing playbook has changed. It has moved away from traditional one-way promotion centered on ads highlighting product performance or appearances at large exhibitions. It is growing creator-led marketing in which young consumers make and spread content themselves. The strategy is to create “Samsung fans” through games, exercise, and hobbies enjoyed by people in…