Browsing: Creators & Fan Culture

For families who know Bluey through make-believe games, sibling chaos and small everyday adventures, the appeal has always been bigger than a single episode. Mattel is now trying to turn that familiarity into something fans can physically play with across several of its best-known brands.

There was a time when being a fan was relatively straightforward – you just had to watch the movie, then buy the album, follow the TV series or wait for the next game. The thing you loved usually existed in one place, and keeping up with it rarely required much more effort than showing up…