BuzzBallz turns Pop-Tarts into RTDs

Sazerac-owned ready-to-drink (RTD) brand BuzzBallz has partnered with Pop-Tarts toaster pastries to introduce two limited edition flavours.

The collaboration seeks to bring a unique twist on flavours that have been part of American pop culture since the 1960s.

Specifically designed for millennial fans, the limited edition collaboration aims to capture ‘the nostalgia of enjoying Pop-Tarts during the 1990s’.

The RTDs are available in two flavours, each with an ABV of 15%: Frosted S’mores and Frosted Brown Sugar Cinnamon.

The S’mores combines chocolate and marshmallow flavours with graham crackers, while the other relies on a simple blend of brown sugar and cinnamon.

Both flavours come in BuzzBallz’s signature round 200ml containers. The RTDs are made with “vodka and other than standard orange wine with natural flavours.”

BuzzBallz x Pop-Tarts Frosted S’mores and Frosted Brown Sugar Cinnamon are now rolled out nationwide in the US, with a suggested retail price of US$3.99 per serve before tax.

The products are intended exclusively for consumers of legal drinking age.

Last year, the brand debuted in India with three new country-exclusive flavours: Berry Lemon Squeeze, Strawberry Squeeze, and Chilli Guava Groove.

During the 2026 World Cup, Sazerac gave away 21,866 free BuzzBallz in the UK, one for every day since the England men’s team last lifted the trophy in 1966.

Earlier this month, The Portman Group upheld a complaint against a BuzzBallz marketing stunt in London that was considered to appeal to under-18s.

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