Author: James

It’s objectively a huge, overwhelming room full of sweaty people lined up for brand activations, bad hot dogs and throwing money at overpriced toys with some comic book artists unceremoniously shoved in a corner. A corporate shell of what it once was, a way for companies to fleece the largest niche.

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Paranovus Entertainment Technology Ltd. entered into an asset purchase agreement with Jabanero Inc. on July 30, 2026 to acquire substantially all assets of the Heyviva athletic wear business and brand for $33,000,000 in cash. Purchased assets include U.S. trademark registrations and applications, trade names, know-how, trade secrets, domain names and websites, social media accounts, inventory,…

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