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MUMBAI: Amagi is taking four Chinese entertainment channels to international streaming platforms through its content marketplace, Amagi CONNECT, under a partnership with Beijing-based Golden Times Media Technology.
The initial line-up comprises Drama Short, Chinese Kung Fu, AniVerse and C Drama+. The channels will be available for discovery by streaming, free ad-supported streaming television (FAST) and connected TV (CTV) platforms worldwide.
Golden Times plans to expand its presence on the marketplace over time, with additional channels covering movies, cycling and food.
The partnership gives Golden Times a route to introduce its China-focused entertainment portfolio to audiences beyond its home market. Platforms can review the channels on Amagi CONNECT and request a connection. Once an agreement is reached, Amagi Direct Delivery facilitates content distribution from Golden Times to the platform.
“Reaching audiences outside China has been a goal for us for some time,” said Golden Times Media Technology global business development manager Jason Cheung. “Amagi gives us a direct way to put our channels in front of international platforms, helping us introduce viewers around the world to content our audiences in China already enjoy.”
Amagi senior director Thomas Parsons said platforms were looking for distinctive programming that could give viewers reasons to stay, with short-form drama, martial arts and animation offering different propositions.
The four channels bring separate formats to the marketplace. Drama Short focuses on short-form dramas, while Chinese Kung Fu features combat sports events and tournaments. AniVerse offers animation, and C Drama+ carries premium television series, including period dramas and romance.
The partnership adds to Amagi’s efforts to help Asia-Pacific content owners take their channels to global streaming, FAST and CTV platforms.
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Amagi partners Golden Times to take four Chinese entertainment channels global
