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    Home»Tech»A new deal lays groundwork for shopping inside video games
    Tech

    A new deal lays groundwork for shopping inside video games

    JamesBy JamesSeptember 17, 2026No Comments5 Mins Read
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    A new deal lays groundwork for shopping inside video games
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    TCI Entertainment Aligns with Globant to Advance its Patented Interactive Commerce Technology

    Globant (GLOB) entered into a Master Services Agreement with TCI Entertainment to support development of TCI’s patented interactive commerce technology platform.

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    Globant (GLOB) entered into a Master Services Agreement with TCI Entertainment to support development of TCI’s patented interactive commerce technology platform.

    The MSA sets a contractual framework for future development initiatives as TCI moves toward broader platform development and potential commercialization that would integrate commerce into games, virtual environments, and other interactive digital experiences. Globant, which reported approximately $2.5 billion in trailing twelve‑month revenue as of the second quarter of 2026 and has more than 27,400 employees across 30+ countries, is expected by TCI to provide global technology capabilities in areas such as software engineering, artificial intelligence, gaming, immersive experiences, cloud, and digital commerce. TCI engaged Greenberg Traurig to help ensure MSA provisions protect its existing patents, proprietary technology, and trade secrets.

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    master services agreementfinancial
    “announced the execution of a Master Services Agreement (“MSA”) with Globant”
    A master services agreement is a standing contract that sets the main terms, responsibilities, pricing framework and processes for future work between two parties, allowing individual projects or orders to be added later without renegotiating core terms. For investors, it signals predictability and reduced legal friction around revenue streams and costs—like a subscription plan for services that makes future income and obligations easier to forecast and value.
    trade secretsregulatory
    “existing patents, proprietary technology, and trade secrets throughout potential development activities”
    Confidential knowledge or information a company keeps hidden—such as formulas, manufacturing methods, customer lists, pricing strategies, or internal processes—that gives it a competitive edge and is protected through secrecy rather than patents. Investors care because trade secrets can sustain profits and market position like a chef’s secret recipe or a sports team’s playbook; if exposed or lost, they can weaken future revenue, increase legal risk, and reduce company value.

    AI-generated analysis. How Rhea-AI works. Not financial advice.

    See more from StockTitan in Google Search and AI answers.Adds StockTitan as a preferred

    Agreement with NYSE-listed global technology company establishes framework for development initiatives supporting TCI’s vision of connecting commerce with gaming and interactive digital environments

    PLANTATION, Fla., Sept. 16, 2026 /PRNewswire/ — TCI Entertainment (“TCI”), a technology company developing a proprietary platform designed to connect commerce with gaming and interactive digital environments, today announced the execution of a Master Services Agreement (“MSA”) with Globant (NYSE:GLOB), a global technology company specializing in digital transformation, software engineering, artificial intelligence, and emerging technologies.

    The agreement establishes the contractual framework under which TCI and Globant can undertake specific development initiatives as TCI advances its proprietary interactive commerce technology toward broader platform development and commercialization.

    Globant has more than 27,400 employees across 30+ countries and reported approximately $2.5 billion
    in trailing twelve-month revenue as of the second quarter of 2026. Its global technology capabilities span areas including software engineering, artificial intelligence, gaming, immersive experiences, cloud technologies, and digital commerce.

    TCI’s technology is designed to enable commerce to become more seamlessly integrated into games, virtual environments, and other interactive digital experiences. The company has developed an intellectual property portfolio that includes issued U.S
    . patents covering key elements of its technology.

    “Executing our agreement with Globant represents an important milestone in TCI’s development,” said Harry McMillan, President of TCI Entertainment. “We have spent considerable time developing and protecting the intellectual property behind our vision. As we move toward broader platform development, we believe Globant’s global technology capabilities and experience can provide an important foundation for the next stage of TCI’s growth.”

    Given the importance of TCI’s intellectual property portfolio, TCI worked with Greenberg Traurig to strengthen the MSA and establish appropriate protections for the company’s existing patents, proprietary technology, and trade secrets throughout potential development activities.

    TCI Entertainment is a technology company developing a proprietary interactive commerce platform designed to connect commerce with gaming, virtual environments, and other digital experiences. Through its patented technology, TCI seeks to create new opportunities for consumers, game developers, brands, retailers, and commerce partners to participate in transactions occurring within interactive digital environments.

    Globant (NYSE: GLOB) is a global technology company helping organizations transform through technology, artificial intelligence, engineering, and digital experiences. Globant has more than 27,400 employees across 30+ countries and reported approximately $2.5 billion
    in trailing twelve-month revenue as of the second quarter of 2026.

    This press release contains or may contain forward-looking statements regarding TCI Entertainment’s technology, development plans, commercialization strategy, business relationships, and future opportunities. These statements are based on current expectations and assumptions and involve risks and uncertainties that could cause actual results or developments to differ materially from those expressed or implied. TCI undertakes no obligation to update any forward-looking statements except as required by applicable law.

    TCI Entertainment
    Harry McMillan
    info@tcientertainment.com
    TCI Entertainment | The Only Games Worth Playing

    View original content to download multimedia:https://www.prnewswire.com/news-releases/tci-entertainment-aligns-with-globant-to-advance-its-patented-interactive-commerce-technology-302881171.html

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