Summary
- Campaign celebrates the traditions, rivalries, schools and stories that unite the ACC community
- Promotion will be featured across digital and social platforms, marketing initiatives and on-air programming
ACC Network (ACCN) has launched ‘This Is Our House,’ a new brand platform highlighting the schools, sports, traditions, rivalries and stories that connect ACC fans throughout the year.
Officially launched across ACCN on Aug. 22, the platform reflects a broader brand positioning focused on ACCN’s role as a destination for fans beyond game day. The campaign highlights the depth of coverage available across the network, from live events and studio programming to original stories.
“ACC fans have a connection to their schools that goes well beyond the games,” said Lauren Taylor, Director, Sports Marketing, ESPN. “That connection is built on traditions, rivalries, history and the people who make each school unique. ‘This Is Our House’ is a way to celebrate what makes ACC fandom different and the role ACC Network plays in telling those stories throughout the year.”
The new platform builds on ACC Network’s year-round coverage of all 18 ACC member institutions. In addition to live events across the conference’s 28 sponsored sports, ACCN features original programming, studio shows, analysis, documentaries and other original content designed to provide a deeper look at the teams and schools that make up one of the most storied conferences in the country.
Developed in collaboration with creative agency Shadow Lion, the campaign includes a network-wide brand anthem, sport-driven creative, school-specific executions and programming-focused spots. ‘This Is Our House’ will be featured across ACC Network’s on-air promotion, digital and social platforms, marketing initiatives and programming throughout the 2026-27 academic year.
Owned and operated by ESPN in partnership with the Atlantic Coast Conference, ACC Network (ACCN) and its digital platform ACCNX is a 24/7 national network dedicated to ACC sports that launched on August 22, 2019. ACCN televises more than 500 regular-season and tournament games from across the conference’s 28 sponsored sports plus a complement of news and information shows and original programming. Together, ACCN and its digital platform, ACCNX, combine to feature more than 1,500 ACC events each year. ESPN has been televising ACC content since 1979 and has exclusive rights to every conference-controlled game across all sports and championships. All ACCN games are also available on the ESPN App with TV Everywhere credentials.
Shadow Lion is a next-generation studio co-founded by Tom Brady that creates premium IP with athletes, brands and other cultural icons. With work spanning originals development and production, talent ventures, strategic advisory, and growth marketing, Shadow Lion is designed to move people and markets through creativity.
