Following Recent Launches on Amazon Prime Video and Plex, JoySauce Accelerates Mission to Bring “American Asian” Stories to Mainstream Audiences.
Original Series, Films, Comedy, Anime, Lifestyle Programming and More Available Free on Roku, Amazon Prime Video, Plex, YouTube, JoySauce.TV and Mobile Apps iOS and Android, essentially everywhere except the screen on your refrigerator. (Though give us time.)
JoySauce, the leading lifestyle and entertainment company for “American Asians” and fans of broader Asian pop culture, is excited to announce that taking place summer of 2026 will be the official launch of JoySauce TV on Roku Channel, marking another major milestone in the network’s rapid expansion across North America’s largest streaming platforms. Today’s launch on Roku Channel gives JoySauce access to more than 100 million households, significantly expanding the company’s reach across North America. It is the first AAPI channel to be added on Roku.
The Roku Channel debut follows recent distribution launches on Amazon Prime Video and Plex and continues JoySauce’s momentum as it builds the premier destination for American Asian entertainment, culture, and storytelling. Viewers can now access JoySauce TV free across Roku, Amazon Prime Video, Plex, YouTube, JoySauce.TV, and mobile applications.
Founded by tech & media entrepreneur Jonathan Ng Sposato, JoySauce was created to address a longstanding gap in media representation while celebrating the extraordinary creativity and cultural influence of “American Asians”. As audiences increasingly embrace Asian content globally—from film and television to food, music, fashion, and gaming—JoySauce has emerged as a unique platform dedicated specifically to the American Asian experience while also appealing to general market audiences.
The network’s expansion comes amid a period of accelerating growth. Over the past year, JoySauce has broadened its distribution footprint, strengthened its position as a leading voice in American Asian entertainment and culture, expanded its original programming slate, forged new partnerships with creators and cultural organizations, and recently submitted its original series Jokes With JoySauce for Emmy® consideration in the category of Outstanding Short Form Comedy, Drama or Variety Series.
Today, JoySauce offers viewers a growing library of original productions and acquired content spanning scripted comedy, feature films, reality programming, documentaries, music, stand-up comedy, and community conversations.
Programming highlights include:
- JoySauce Late Night, the first-ever AAPI late-night talk show featuring celebrity guests, live performances, and sketch comedy
- Jokes with JoySauce, the first-ever all AAPI standup comedy review. Currently in consideration for an Emmy in the Short Form Comedy Category*
- Team Tan, following professional Chinese American female race car driver Samantha Tan as she competes on the global motorsports stage
- Live Cultural Moments, streaming prestigious award shows live such as AAPI Critic’s Choice, Gala’s, and concerts from the very best of AAPI entertainers.
- Asian Cinema Showcase, featuring acclaimed films from across Asia alongside emerging AAPI filmmakers
- Cult Classics, a curated collection of action, comedy, horror, sci-fi, and independent films that push creative boundaries
- Asian Game Shows & Variety Series, showcasing some of Asia’s most inventive and entertaining television formats
- Anime & Tokusatsu programming, including beloved classics and hard-to-find fan favorites
The Roku launch further strengthens JoySauce’s ability to reach audiences where they increasingly consume content: on connected televisions in the living room. At a time when Asian and Asian American culture is enjoying unprecedented influence in mainstream entertainment, JoySauce is building a network that serves both underserved American Asian audiences and anyone interested in discovering fresh stories and perspectives.
“Five years ago, JoySauce started with a simple belief: American Asians deserve a much bigger stage,” said Jonathan Sposato, Founder and CEO of JoySauce. “Today, we’re building that big stage. JoySauce aspires to create a world where AAPI’s stand with greater stature, walk with more swagger, and dance with immense joy. Launching on Roku is another important step toward making Asian American stories available wherever audiences choose to watch. And while JoySauce has always believed that representation matters, so does being genuinely entertaining and fun for everyone. If we can make audiences both AAPI and non-asian laugh together, think, discover something new, and maybe fill some of their hearts with pride, we’ve done our job. We are also highly grateful for the allyship of our distribution partners Cineverse, in addition to our friends at Roku.”
Brandon Ferguson, Chief Operating Officer; Chief Financial Officer of JoySauce, added:
“Building a lasting media company isn’t just about distribution or audience growth. It’s about creating the platform that allows creators, communities, and great stories to thrive for years to come. Every new platform expands our reach, but it also strengthens the ecosystem we’re building around American Asian culture. Roku is another important step in creating an institution that can continue serving audiences, creators, and partners for the long term.”
Added Narumi Inatsugu, Co-Founder & Chief Creative Officer of JoySauce:
“For years, the conversation centered on representation, earning a seat at someone else’s table. That work mattered. But the next chapter is ownership. Ownership of our stories. Ownership of our platforms. Ownership of the cultural conversations shaping how America sees itself.
The term ‘American Asian’ is intentional. These stories aren’t on the margins of American culture—they’re helping define it. JoySauce isn’t simply a place where content lives. It’s a cultural engine where creators, audiences, and communities create momentum together.
Our goal isn’t just to document what’s happening. It’s to help build what comes next.”
Jake Rubin, Co-founding Executive of Digital Networks at JoySauce TV adds; “We recognized the glaring absence of the Asian Pacific American experience, coupled with the insatiable demand for Asian pop culture entertainment. Yes, even in a 900+ channel universe, there were voids in the marketplace!”
Additional programming announcements, creator partnerships, and platform expansions are planned throughout 2026 as JoySauce continues its mission of becoming the leading home for American Asian entertainment and culture.
JoySauce was founded in 2020 by tech entrepreneur Jonathan Sposato to celebrate the full spectrum of American Asian stories and experiences. The multimedia network features original series, films, comedy, anime, podcasts, and editorial content spanning entertainment, food, travel, lifestyle, culture, relationships, and the arts. Through streaming video, digital publishing, and social platforms, and community experiences, JoySauce inspires audiences through storytelling that is authentic, entertaining, and joyfully inclusive.
Roku pioneered streaming to the television and remains one of the leading TV streaming platforms in North America. Through its operating system, streaming devices, and smart TV partnerships, Roku connects millions of households to a broad range of free and premium entertainment. The Roku platform offers consumers easy access to thousands of streaming channels, apps, and live television experiences, while helping content creators, publishers, and advertisers reach highly engaged audiences. For more information, visit www.roku.com.
Jonathan Sposato is a technology and media entrepreneur, investor, and founder of JoySauce. Inducted into the Asian Hall of Fame, he is also the owner of Seattle magazine and Seattle Business magazine, Chairman and Co-Founder of top tech news site GeekWire, Co-Founder of Google’s Picnik, and Founder of Shutterstock’s PicMonkey. He is the national bestselling author of Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits, and once a leader and member of the original Xbox and its Halo game products. .
Brandon Ferguson is Chief Operating Officer, and Chief Financial Officer of JoySauce, where he oversees the company’s operations, financial strategy, partnerships, and long-term growth initiatives. Working across business development, content investments, distribution opportunities, and corporate planning, he helps guide JoySauce’s evolution into a scalable and enduring cultural media company. His focus is building the operational and financial foundation that empowers creators, strengthens communities, and supports the next generation of American Asian storytelling.
Narumi Inatsugu is Chief Creative Officer of JoySauce and Founder & CEO of Rumiville Inc. A four-time Primetime Emmy Award nominee, he leads JoySauce’s creative vision, original programming, content strategy, production, and partnerships. Over the course of his career, he has helped create some of the world’s largest entertainment franchises, live events, and cultural moments. Today, his focus is building platforms, communities, and storytelling ecosystems that expand the influence of American Asian culture and empower the next generation of creators.
Jake Rubin serves as Co-founding Executive of Digital Networks at JoySauce TV, where he leads the company’s content distribution, platform operations, programming strategy, and streaming infrastructure across FAST, AVOD, and emerging digital platforms, and digital audience growth initiatives. A veteran of the streaming and digital media industries, Rubin has spent more than two decades building and launching television networks, streaming services, and entertainment brands. At JoySauce, he oversees the expansion of the company’s growing distribution footprint and works closely with platform partners to bring American Asian stories to audiences across North America.
