HIPTHER relaunches PICANTE.today to expand into entertainment media | Yogonet International
Expands beyond core B2B sectors
HIPTHER relaunches PICANTE.today to expand into entertainment media
2026-08-04
Europe
Reading time 59 seg
HIPTHER has relaunched entertainment news platformPICANTE.today, marking its entry into consumer-focused entertainment media as it expands the reach of its publishing business beyond its core business-to-business sectors.
The relaunched website will provide daily coverage ofmovies, television, celebrity news, music, sports and viral online trends.
The move expands HIPTHER Media, the publishing arm of the wider HIPTHER platform, which currently focuses on industries including iGaming, financial technology, artificial intelligence, blockchain, cybersecurity and esports.
Originally launched in 2018, PICANTE.today was the first website created by HIPTHER to extend its publishing activities beyond its core sectors. The platform will now adopt a dedicated entertainment focus following the expansion of its specialist business publications.
“Relaunching PICANTE.today is a thrilling natural progression for us,” said Zoltan Tündik, Co-Founder and Head of Business at HIPTHER.
“Having built a strong B2B foundation across tech and innovation, we are excited to apply that same digital-first energy to the fast-moving world of popular culture and give readers a bold, single
PICANTE.today’s editorial coverage will include new film and television releases, celebrity developments, music, major sports stories and viral online content, with the aim of providing a single destination for entertainment news.
The relaunch strengthens HIPTHER Media’s role within the broader HIPTHER platform, which also includes events, education, community initiatives and business networking.
The consumer-facing platform is set to create opportunities to expand its audience, develop editorial partnerships and increase brand visibility beyond its established B2B markets.
Related topics:
NEWS
EUROPE
HIPTHER
B2B
ZOLTAN TUNDIK
COMPANIES
Leave your comment
RELATED NEWS
B2B technology portfolio expanded
Betsson completes $74.2M acquisition of Rhino Entertainment’s Canadian business
Bede Gaming adds GLI-19 and GLI-33 certifications to compliance portfolio
Initial rollout targets North, Latin America
Lottery.com shifts to affiliate-only model under SEGG Media restructuring
COMPANIES
Expands beyond core B2B sectors
HIPTHER relaunches PICANTE.today to expand into entertainment media
B2B technology portfolio expanded
Betsson completes $74.2M acquisition of Rhino Entertainment’s Canadian business
Bede Gaming adds GLI-19 and GLI-33 certifications to compliance portfolio
Third major bookmaker to cut shops
Betfred to close 132 shops amid wave of UK bookmaker cuts
Why the best B2B iGaming products don’t always get discovered
Nirmata Play shares its strategy
What is the Nirmata Play Universe? A smarter approach to iGaming infrastructure
The next phase of AI in iGaming is execution
Why identity is becoming the most critical layer in iGaming infrastructure
Wazdan debuts Magic Fruit$: Cherries blending classic fruit slot theme with modern features
Zitro Digital partners with REEVO to expand online game distribution
CT Interactive launches games with bet365 in the Netherlands
Austria’s gambling reform enters EU review, paving the way for a 13-license casino market by 2027
Illinois expands gambling disorder treatment under addiction law
Missouri AG defends crackdown on slot-style gambling machines amid lawsuits
Betano renews FC Porto partnership until 2029
Circa Sports secures Arizona wagering license, marking its seventh online betting state
FIRST.bet launches City Center Online’s sportsbook in Argentina through ONDISS partnership
September 1 to 3, Centro Banamex
Gaming regulators from across the Americas to convene at SiGMA North America 2026
SBC Summit adds three specialist masterclasses for 2026 program
Expected to attract 600 attendees
AffPapa sets September 28 date for iGaming Club Lisbon 2026
RTG Global Awards expand to twelve categories for 2027, nominations now open
SiGMA North America 2026
SEP 1st 26 / SEP 3rd 26
Live Event Centro Banamex, Mexico City
Website
Highlighted
G2E 2026
SEP 28th 26 / OCT 1st 26
Live Event The Venetian Expo, Las Vegas
Website
Highlighted
iGaming Club Lisbon 2026
SEP 28th 26
Live Event Lisbon
Website
Highlighted
SBC Summit 2026
SEP 29th 26 / OCT 1st 26
Live Event Feira Internacional de Lisboa, Lisbon
Website
Highlighted
GAT Expo Bogotá 2026
OCT 15th 26
Live Event Hotel Sheraton Salitre Bogotá
Website
Highlighted
Affpapa Conference Cancun 2026
NOV 23rd 26 / NOV 25th 26
Live Event Cancun, Mexico
Website
Highlighted
GAT Expo Cartagena 2027
MAR 30th 27 / APR 1st 27
Live Event Centro de Convenciones Las Américas, Cartagena de Indias
Website
