WPP Media elevates Kanik Yadav to VP – Sports and Entertainment
Yadav has been with WPP Media since 2022 and most recently served as business director – Content North.
afaqs! news bureau03 Aug 2026
15:19IST
New Update
WPP Media has promoted Kanik Yadav to the role of vice president – sports and entertainment.
Yadav has been associated with WPP Media for nearly four years. He joined the company in September 2022 as associate business director – Content North and was elevated to business director – content North in January 2024. In his new role, he will oversee broader responsibilities as vice president.
Before joining WPP Media, Yadav spent over four years at Mirchi, where he held multiple roles across <a href="https://comicvibe.com/spider-man-brand-new-day-breaks-opening/” title=”‘Spider-Man: Brand New Day’ breaks opening”>brand solutions and impact properties, most recently serving as senior account manager – Impact IPs. Earlier in his career, he worked with Sportzlive (Sportz & Live Entertainment), Atlantis Research and PCL Technology, and also had a stint at Convergys.
WPP MediaKanik Yadav
afaqs! CaseStudies : From early roots to everyday relevance. Explore the brand journeys.

