Hasbro will name three new senior executives as the company continues its digital transformation.
Dan Shull joins Hasbro as chief digital information officer. Shull previously served as chief technology officer at REI and held senior executive positions at Signet, Nike and Borders. In this newly created position, Shull will oversee Hasbro’s digital and IT strategy.
“Dan’s retail background, deep understanding of the digital space and extensive people leadership experience make him a welcome addition to the Hasbro team,” said Hasbro CEO Chris Cocks. “I’m confident he will elevate Hasbro’s digital offerings to increase productivity and better serve our employees, partners and fans.”
Stephanie Beal, who has been with Hasbro since 2022, has been promoted to chief supply chain officer. Most recently, Beal led a systems transformation to digitize planning processes across the company. Dan Rawson, global head of games for Dungeons & Dragons and Role Playing Games, will take on expanded responsibilities leading Hasbro Direct, including Hasbro Pulse and other direct-to-consumer strategies.
“We are excited to celebrate Stephanie Beale and Dan Rosen’s new roles,” said Cox. “They each bring strong capabilities, insights and a digital-first mindset that will drive Hasbro forward as we continue to meet fans and deliver magical gaming experiences across platforms.”
