The Toy Book’s Hot Products of 2024 are a dynamic mix of nostalgic retro, innovative releases and collectible feel that define gaming this year. The list is compiled based on reader traffic over the past 12 months.
Retro power reigns supreme with Playmates Toys’ Teenage Mutant Ninja Turtles: Classic Original Sketch Action Figures and 40th Anniversary Voltron, And MGA Entertainment’s Bratz x Karol G Collector Doll brings bold collaboration to the forefront.
Creativity and customization are key trends, highlighted by Moose Toys’ Heroes of Goo Jit Zu Hero Creator and ZURU’s Mini Brands Create MasterChef Capsule. Kids can enjoy wearable fun with Sky Castle Toys’ Sticki Rolls bracelets or enjoy imaginative doll play with Cepia’s Decora Girlz doll line.
A well-loved brand with accolades, JAKKS Pacific appeals to families with Peanuts and Peanuts. national lampoon’s christmas vacation Advent calendar. Meanwhile, Jazwares launches a new favorite, My Friend Meekah, Cepia’s Juju Aquarium is filled with whimsical underwater adventures. Together, these products reflect the trends and excitement in the toy market in 2024.
ZHU ZHU AQUARIUM
Kids can choose from six colorful tropical fish plush toys, each with their own unique charm and silly, unpredictable behavior. Little ones can also choose accessories like a fish bubble that the fish can wrap themselves in, or a boat that the fish can actually drive.
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Ninja Turtles: Classic Original Sketch Action Figures
Inspired by co-creator Kevin Eastman’s first collective sketch of the Teenage Mutant Ninja Turtles, a series of action figures have been designed to celebrate the 40th anniversary of the Teenage Mutant Ninja Turtles. Each figure is perched on a special plinth and helps form part of the scene.
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God of War 40th Anniversary
Kids can control the classic legendary lion from the 1984 animated series Voltron. The Red, Green, Blue and Yellow Lions ($19.99 each, sold separately) plug into the Black Lion ($29.99) to create a 16-inch Voltron with more than 60 phrases and sound effects. Also available in a composable Lion 5-pack ($99.99).
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DECORA GIRLZ doll series
The collection includes 5- and 11-inch dolls dressed in Decora Kei-style clothing. Kids can customize their dolls with brushes, combs, stickers and accessories. The collection also includes the Decora Sticker Store playset for on-the-go play and storage of the 5-inch doll and its accessories.
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Mini Brand Build Chef Master Capsule
Kids can create and collect 11 MasterChef mini-dishes, including ramen noodles, chocolate cake and spiced apple pie. Each capsule comes with a recipe so kids can recreate the dish in original size.
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Viscose roll wearable, shareable bracelet
Introducing Sticki Rolls, the first wearable, shareable sticker bracelet! No more stickers: turn the joy of sticker sharing into a stylish accessory with Sticki Rolls. Each Sticki Band bracelet holds 5 rolls of stickers, each containing 10 unique kawaii-themed designs for easy pulling, twisting and sticking. Two more mystery reveal stickers…
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BRATZ X KAROL G COLLECTOR’S DOLL
Bratz has teamed up with Karol G to bring the iconic Colombian pop star to fans in doll form. The doll is dressed in her 2023 Grammys look and comes with fun additional outfits inspired by the singer’s merchandise line.
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Christmas Holiday Calendar for Peanuts and National Lampoon
Open each window in these 24-day countdown calendars to discover characters and accessories inspired by National Lampoon’s Christmas Vacation (pictured) or the Peanuts comic strip.
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my friend mika
Kids can join Meekah from Blippi on interactive adventures with this 16-inch plush doll that makes over 17 different sounds when kids squeeze her belly and says “Thank you for being mine.” friend”.
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GOO JIT ZU HERO—Hero Creator
The filling is poured in, water is pumped into the body, and the head is attached, resulting in a squishy action figure that kids can stretch to three times its original size.
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