The partnership between Spin Master and Tetris will bring the iconic game from the screen to the real world. Tetris fans can play through tangible products, including multiplayer board games, puzzles, cards and more.
The collaboration is driven by global licensing agency IMG. Spin Master makes Magic Cubes and other best-selling toys. “Tetris has a massive following around the world and a legendary legacy that inspires ideas,” said Adam Hyman, vice president of gaming and outdoor marketing and global business team leader. “We’re excited to bring Spin Master’s signature innovation to a series of physical puzzles and games inspired by the iconic video game, bringing a new twist to the classic challenge of Tetris .
Tetris was released as a playable game in 1985. Although it has long been published by Nintendo, the copyright belongs to creator Alexey Pajitnov.
“We are delighted to partner with Spin Master to further expand the Tetris brand into new areas of interactive gaming. Tetris has always been about challenging the mind and inspiring joy, and now, through this agreement, we will bring that experience beyond the screen , into homes around the world “We look forward to seeing how fans of all ages connect with Tetris-inspired puzzles and games, and we’re excited for the future that this partnership will bring. “
The new toys are available in stores and online through major retailers. To learn more about this collaboration, visit spinmaster.com
