The hottest items at the Los Angeles Fall Toy Show have officially been revealed.
PMI is working hard on a toy line inspired by UFC mixed martial arts action. In a deal brokered by IMG, PMI will launch a line of toys and collectibles featuring the likenesses of UFC fighters, including Conor McGregor, Max Holloway, Valentina Shevchenko, Amanda Nunes and more.
We are excited to partner with UFC, the global leader in mixed martial arts, to bring their iconic fighters to fans in new ways. The UFC is one of the fastest growing sports and is now part of the “Big 5” in the United States. As demand continues to rise, we are eager to meet the needs of UFC fans and collectors. Our collaboration reflects our commitment to delivering exceptional quality and authenticity. Every figure and accessory in the collection has been carefully designed to perfectly capture the UFC and its greatest fighters. We can’t wait for fans to experience the intensity and excitement of the Octagon in their own homes.
— Omer Dekel, CEO, PMI
The new UFC line will launch in retail stores next spring and include 2.5-inch collectible figures, 3-inch articulated mini-dolls and 4.5-inch figures.
Highlights include:
- UFC Collectible Punching Bag Capsules: Collectors can find 1 of 12 mini-fighters. Each fighter comes with an attached octagon base, allowing collectors to build a complete octagon. The collection also includes accessories, stickers and mini posters.
- UFC action figures 4.5 inches 1 piece in window box: Collect four figures, each equipped with personalized accessories.
UFC has more than 700 million fans, including 283 million social media followers. UFC is owned by TKO Group Holdings, like WWE.
The post UFC enters Octagon with new toy line in 2025 appeared first on The Toy Book after PMI.
