Hasbro announces new partnership with Nintendo for Zelda toys
Posted on July 16, 2026 by Brian(@NE_Brian)
in General Nintendo, News
Today, Hasbro announced a new licensing partnership with Nintendo for toys based on The Legend of Zelda. The collaboration begins in 2027.
We should be getting our first look at what’s planned very soon. At San Diego Comic Con, three 6″ scale figures will be revealed. Comic Con takes place between July 23 and July 26.
Billy Lagor, President Toys and Board Games at Hasbro, said today: “For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery. By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.”
The next year or so will be big for The Legend of Zelda. We’re currently in the series’ 40th anniversary as that happened back in February. Later this year, a remake for The Legend of Zelda: Ocarina of Time will be released on Nintendo Switch 2.
Also coming a bit further on is the very first live action movie for The Legend of Zelda. The release date has shuffled a bit, but the film is currently scheduled for a May 7, 2027 debut.
What sort of toys are you hoping to see from Hasbro? Let us know in the comments.
