As per reports, the venture will combine the production houses’ existing IP libraries with original short-format content and exclusive partnerships with digital creators
- Aamir Khan Productions and Excel Entertainment are collaborating to launch a microdrama platform focused on mobile-first, short-format entertainment.
- The platform will utilize existing intellectual property from both companies and invest in original content tailored for the microdrama format.
- Emphasis will be placed on high-quality storytelling and production, with plans to partner with prominent YouTube and digital creators for exclusive content.
- A telecom partner has been appointed to aid in distribution and broaden the platform’s consumer reach; specific details about the platform’s name and launch date remain undisclosed.
Aamir Khan Productions and Excel Entertainment, co-founded by Farhan Akhtar and Ritesh Sidhwani, are joining hands to launch a microdrama platform, media networks have reported.
The venture is being positioned as a large-scale content ecosystem focused on mobile-first, short-format entertainment. It will draw on the existing intellectual property (IP) libraries of both production houses while investing in original content developed specifically for the microdrama format.
The proposed venture is expected to focus on professionally produced premium content, with an emphasis on storytelling and production quality.
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As per reports, the platform is also in the process of signing exclusive content partnerships with prominent YouTube and digital creators.
The move is expected to bring established digital personalities and their existing audiences onto the platform, alongside content produced by the two entertainment companies.
The venture has also appointed a telecom partner, which is expected to support distribution and extend the platform’s access to a wider consumer base.
Further details about the platform, including its name and launch timeline, have not been disclosed.
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Nov 12, 2026 5:40 PM TagsExcel entertainmentFarhan akhtarRitesh sidhwaniAamir Khan Productionsmicrodrama platform launchmicrodrama platformmobile first entertainmentshort format entertainmentmobile first contentdigital creators partnershippremium storytellingcontent ecosystemAamir Khan Productions MicrodramaExcel Entertainment partnership
