TL;DR:Dutch Bros just released its first-ever collectible plushies (Nitro, Mocha, and Joe) in-store only. Each comes with a bonus sticker sheet, and 100% of profits go directly to local youth charities.
Drive-thru runs at Dutch Bros just got a whole lot cuter. The coffee chain has officially launched its first-ever line of collectible plushies, turning fan-favorite characters from previous sticker and merch drops into physical 3D stuffed companions.
Designed to give fans a new way to show their brand love beyond the drive-thru lane, this limited-edition drop has been available exclusively in-shop since Monday, Oct. 19, while supplies last. Best of all, 100% of the profits go directly to the Dutch Bros Foundation to support local youth organizations across various communities.
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The lineup features three distinct characters brought to life directly from fan admiration: Nitro the Bulldog, Mocha the Cat, and Joe the Cup. Nitro is the energetic, stocky, and unabashedly joyful hype-man who loves car rides, Dutch Bros pup cups, and cheering people on while representing the living, breathing heart of the community.
Mocha is a warm, tranquil, and delightfully centered cat who loves relaxing with a Dutch Bros Golden Eagle while encouraging others to chase their dreams. Then there’s Joe, the embodiment of the Dutch Bros spirit — energetic, forward-thinking, and deeply dedicated to lifting up the people around him to build brighter futures for local youth.
Every single plushie comes bundled with a bonus collectible mini-sticker sheet, making it a sweet two-in-one pickup for long-time collectors and casual coffee fans alike. Since these are in-shop exclusives with limited availability, you will want to head to your local Dutch Bros counter or drive-thru sooner rather than later to snag your favorite character before they sell out.Recommended deals for you
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Soumya is a deals writer who covers consumer tech, shopping deals, and the products people use every day. With experience writing about everything from AI tools and software to smartphones and home gadgets, she enjoys breaking down product research into clear, useful recommendations. When she’s not tracking deals, she’s usually comparing products, digging through reviews, and figuring out what actually makes a purchase worth it.
