SPNI enters Tamil market with new entertainment channel Sony VIZHA

Adgully Bureau
| 7 minutes ago
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Sony Pictures Networks India (SPNI) today launches Sony VIZHA, a new Tamil entertainment ecosystem built around the philosophy “Ithu Namma Vibe.” Rooted in the richness of Tamil culture and attuned to its evolving identity, Sony VIZHA brings together refreshing storytelling, marquee talent and globally acclaimed formats adapted for Tamil audiences. Marking SPNI’s foray into a vibrant and distinctive entertainment landscape, Sony VIZHA is now available across leading Cable and DTH platforms, supported by a strong network of Local Cable Operators (LCOs), expanding its reach and bringing diverse entertainment offerings closer to Tamil-speaking households across India.

Through a diverse entertainment offering spanning fiction, reality, music, comedy, movies, and more, Sony VIZHA seeks to create a compelling destination that reflects the aspirations, sensibilities and contemporary cultural expression of Tamil audiences while remaining deeply connected to the language, traditions and values that define them.

Strengthening its market entry, Sony VIZHA has secured advertiser partnerships with Gold Winner, TTK Prestige and ATM – Akshaya Thanga Maligai. The association marks an important early endorsement of Sony VIZHA’s proposition, bringing established brands into its growing entertainment ecosystem. These partnerships underscore the opportunity Sony VIZHA presents for advertisers to connect with Tamil audiences through a new entertainment destination, as it sets out to establish a distinctive presence in the market.

Speaking on the launch, Rajaraman S, Chief Content Officer – South Regional, Sony Pictures Networks India (SPNI) said,“The launch of Sony VIZHA marks an important step in our ambition to build a distinctive Tamil entertainment offering. The strong support from our distribution and advertising partners reflects their confidence in our proposition and the opportunity we see in this market. Our focus is on reaching Tamil audiences across the world with compelling entertainment rooted in Tamil culture and reflective of their evolving aspirations, while creating meaningful opportunities for brands to connect with these audiences.”

Tune in to Sony VIZHA from today at 8 PM and join the celebration!

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Media19-Oct-2026South Media MarketTelevision Launches IndiaAkshaya Thanga MaligaiTTK PrestigeGold WinnerRegional BroadcastingTamil GECTamil televisionIthu Namma VibeRajaraman SSony VizhaSPNISony Pictures Networks India

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