Adgully Bureau
| 29 minutes ago
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Zepto, in collaboration with ITC, is bringing a nostalgic collectible to users this festive season with the launch of DazzleVibe Matches: LIT Parivar Edition, a limited-edition matchbox collection inspired by the characters, relationships and moments that make Diwali special.
For generations, matchboxes have been more than everyday essentials, with their distinctive designs often turning them into objects worth collecting. This special collaboration between Zepto and ITC reimagines this almost-forgotten tradition for a new generation. The Dazzle LIT Parivar Edition celebrates the drama, dazzle and unmistakable energy of celebrating Diwali with family, friends and neighbours, turning a familiar everyday object into a unique collectible.
The launch marks Zepto’s first-ever exclusive collectible created in collaboration with a brand, bringing together nostalgia, design and the joy of discovering something unique. With its limited-edition format, Dazzle Vibe Matches: LIT Parivar Edition invites users to rediscover the charm of matchbox collecting while celebrating the people and relationships that make Diwali memorable.
Chandan Mendiratta, Chief Brand Officer, Zepto, said, “Dazzle Vibe Matches: LIT Parivar Edition marks Zepto’s first foray into collectibles through a special collaboration with ITC. We’re bringing back the nostalgia of matchbox collecting with a limited-edition design inspired by the fun, drama and togetherness of the festive season. This is the first of many unique drops that is planned for our users, with more exciting collaborations to look forward to on Zepto. We thank ITC and our sellers for enabling this”
Rohit Dogra, Chief Executive, Matches & Agarbatti Business Division, ITC Ltd, added,“Through our collaboration with Zepto, we’re bringing a fresh perspective to the nostalgia of matchbox collecting with Dazzle Vibe Matches: LIT Parivar Edition. Inspired by the vibrant dynamics of Indian families and the spirit of Diwali, this limited-edition collection reimagines a familiar everyday object as a collectible. It’s a special way to celebrate the little things that bring people together while introducing a new generation to the charm of collecting.”
Dazzle Vibe Matches: LIT Parivar Edition will be available on Zepto across select markets from October 21, 2026. The launch is the first in a series of collectible drops planned by Zepto, with more unique collaborations and limited-edition discoveries to follow. Users can keep an eye on the Zepto Platform for upcoming drops.
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marketing16-Oct-2026Diwali Campaigns 2026LIT Parivar EditionDazzle Vibe MatchesQuick Commerce IndiaRohit DograChandan MendirattaITC DazzleITCZepto
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