New permanent Nintendo space coming to EB Games’flagship Toronto location October 17
TORONTO, Oct. 6, 2026 /CNW/ — A new Nintendo retail experience is coming to the heart of Toronto – a first for North America.
EB Games Canada today announced that it will open a new Nintendo space at EB Games, marking Nintendo’s first-ever store-within-a-store in North America, at its flagship location at 267 Yonge Street in Toronto.
Opening to the public at 10:00 a.m. on Saturday, October 17, the permanent, 1,500-square-foot space will bring Nintendo games, characters and worlds together in a dedicated retail environment.
“There’s something special about gathering around the games we love, and we believe physical retail has an important role to play in creating those moments,” said Stéphan Tétrault, Owner and CEO of EB Games Canada. “The Nintendo space at EB Games is exactly the kind of retail experience we want to bring to our customers – immersive, exciting and designed to bring people closer to their favourite characters and franchises.”
The Nintendo space at EB Games will feature Nintendo Switch 2 hardware and software, playable games at demo systems, Nintendo-themed displays, merchandise and photo opportunities. The space will also offer a selection of My Mario merchandise, some of which will be available exclusively at the Nintendo space at EB Games in Canada.
Together, the offerings will create a one-of-a-kind destination for longtime Nintendo fans, families and anyone looking to discover what’s new from Nintendo.
“We’re always looking for new ways for people to experience Nintendo games and worlds,” said Susan Pennefather, Vice President and General Manager of Nintendo of Canada. “The Nintendo space at EB Games is an incredible place to explore what’s new, discover merchandise and celebrate our iconic characters. We’re proud to bring this concept to North America for the first time, right here in Toronto. We can’t wait to welcome people inside.”
The Nintendo space at EB Games will officially open with a ribbon-cutting ceremony at 10:00 a.m. on Saturday, October 17.
With more than 170 stores across Canada, EB Games is the market leader in video games, trading cards, and pop-culture collectibles, delivering unique experiences and expert service to gaming communities nationwide. As a proudly Canadian retailer, EB Games is committed to bringing world-class gaming experiences to fans from coast to coast.
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has been providing a wide range of entertainment products and experiences since its founding in 1889, beginning with the manufacture and sale of Hanafuda playing cards.
Since the 1983 release of the Family Computer (Famicom) system in Japan, and continuing through Nintendo Switch 2, Nintendo’s focus has been the development, manufacturing, and sale of its gaming systems and software. To date, Nintendo has sold more than 6.1 billion video games and over 870 million hardware units globally, and has created franchises such as Mario™, Donkey Kong™, The Legend of Zelda™, Pokémon™, Metroid™, Kirby™, Animal Crossing™, Pikmin™, and Splatoon™.
Nintendo’s continuing mission is to create reasons to choose Nintendo for unique, family-friendly entertainment that puts smiles on the faces of everyone it touches.
