05 October 2026
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With the series now complete, the adaptation of Gabriel García Márquez’s novel has left a lasting economic mark on the country. Part Two employed more than 850 people, worked with more than 970 suppliers across more than 15 departments, and filmed for 190 days in Tolima.
One Hundred Years of Solitudehas left a legacy that goes beyond the screen and beyond culture. According to Netflix data, the two parts of the series together contributed more thanCOP 525 billionto Colombia’s economy. This figure measures the impact on GDP, including both direct production spending and ripple effects across the supply chain.
The series’ total impact is more than double the figure reported when Part One wrapped. These results show how much it matters to have Colombian talent both behind and in front of the camera, and they establish Colombia as a competitive destination for major international productions. The talent and technical expertise of the local industry, together with the country’s audiovisual incentives, the significance of Gabriel García Márquez’s novel, considered the most important work of Latin American literature and the global audience reach Netflix offers, made it possible to carry out one of the company’s most ambitious projects in Latin America in Colombia.
Macondo: Made in Colombia, by Colombians
True to the commitment made to the García Márquez family that Macondo would be built in Colombia by Colombian hands, Tolima was the series’ main location. Macondo was built there and served as the set across both seasons. Part Two filmed there for190 days, hiring more than850 cast and crew members.
In its second season, the production expanded its footprint to more than15 departmentsacross the country. It worked with more than970 local suppliers and businessesin sectors such as construction and set design, hospitality, transportation and logistics, catering, equipment and lighting rental, visual effects and post-production, and professional services. This phase alone required154,888 hotel nights, which brought direct revenue to the tourism sector.
The series’ locations covered a total of560,000 m²(approximately 6 million sq ft). For Part Two, the sets spanned16,623 m²(approximately 179,000 sq ft) and brought to life a Macondo that changes as each generation of the Buendía family passes.
Costume design was another major undertaking. Part Two required30,000 garments, bringing the total across both parts to 70,000. On the music side,227 musiciansworked with the production and brought the sounds of Colombia to the world.
“One Hundred Years of Solitudeproved that world-class stories can be told from Colombia, made with Colombian talent, craftspeople, technicians and suppliers, and with Colombians leading the way. Today, the country doesn’t just see Macondo on screen; it feels it in pop culture, in the jobs created, in local businesses and in the regions that were part of this production. The series is proof that when we invest in local talent and local stories, the impact is measurable in economic terms and absolutely overwhelming in sociocultural terms,” said Francisco Ramos, Vice President of Content for Netflix Latin America.
“A production likeOne Hundred Years of Solitudeshows that Colombia has the talent, the infrastructure and everything it takes to deliver the most ambitious international projects. It also confirms that our incentive system can attract foreign investment that builds our audiovisual industry and makes it stronger. Beyond that, it boosts other sectors of the economy and helps raise the country’s profile around the world,”said Claudia Triana, Executive Director of Proimágenes Colombia.
Government officials also commented on the figures.Minister of Culture Paola Holguín said:”Colombia continues to establish itself as a leading player in the global audiovisual sector, thanks to its talent, its locations and incentives such as the Audiovisual Investment Certificate (CINA). The clearest example is Netflix’s beautiful adaptation ofOne Hundred Years of Solitude, which generated more than COP 525 billion in economic impact for the country. Our administration, thePatria MilagroGovernment, reaffirms its commitment to the cultural and creative industries, to investment guarantees and to promoting economic growth. The audiovisual sector keeps growing alongside others such as animation and music. We are confident that, as in countries like South Korea, these industries will become another major engine of development.”
One Hundred Years of Solitudewas approved for the CINA incentive (Audiovisual Investment Certificate), which is granted by the Colombian government and administered by Proimágenes. The CINA is a tax credit equal to 35% of spending on audiovisual services in the country.
