Coles customers will be able to start collecting credits for the Curtis Stone Summer Entertaining range from today.
For the last two weeks, only customers who’d previously participated in Coles collectibles were able to earn points, but it’s now being rolled out to the wider public.
The range features a variety of items you might need over Spring and Summer, and Curtis toldYahoo Lifestyleone of his favourite items was the olive oil bottle.
“It sounds super boring, but it’s got a really interesting top where you twist it and open it up, and it has a pour spot, but on the other side of the same top, there’s a spray,” he said.
“So you can mist oil over a salad or over protein before you take it out and cook it on the barbecue, or a little spray in the pan before you cook your eggs.”
He also raved about the grill press, saying it had a “beautiful, even weight” and was made out of cast iron.
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How does Coles’ Curtis Stone collectible range work?
Coles launched the new range just days after Woolworths debuted its latest Fissler container collection.
It features eight pieces, including a grill press, an air fryer, and a cast-iron skillet.
Curtis previously said that the pieces are not only functional, but they look great on the table too.
“For last-minute entertaining, I always recommend choosing a couple of dishes you know everyone will love, making the most of fresh seasonal ingredients and putting everything in the middle of the table for people to share,” he said.
“It creates a relaxed atmosphere and means everyone can just tuck in.”
Do you have a supermarket story? Get in touchclaudia.poposki@yahooinc.com
How to get the new Coles Curtis Stone collectibles range
Shoppers will be able to earn a credit for every $20 they spend in a single transaction when they scan their Flybuys card.
Credits can be earned until January 12, and customers can redeem their credits up until January 19.
However, the items will only be available “while stocks last”.
What’s in the promotion?
There are eight items in the Summer Entertaining collection, and you can pick them up with credits or a mix of cash:
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Sheers: 22 credits or $11 and 11 credits
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Oil Pourer/Spray: 32 credits or $16 and 16 credits
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Utensil Set: 38 credits or $19 and 19 credits
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Grill Press: 48 credits or $24 and 24 credits
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Serving Bowl with Utensils: 58 credits or $29 and 29 credits
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Cast Iron Skillet: 90 credits or $45 and 45 credits
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Roasting Tray and Board: 100 credits or $50 and 50 credits
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Air Fryer 6L: 140 credits or $70 and 70 credits
Coles will be hoping this brings customers back, even if it’s just a short-term win, after Woolies dominated the supermarket wars with its Ooshies collectibles.
Woolworths shopppers went from store to store to get their hands on the free tiny toys, with the supermarket even hosting events for people to swap the characters they were missing.
But once the Ooshies campaign wrapped up, Coles revealed in its financial statements that sales “recovered quickly”.
Despite the temporary setback, Coles CEO Leah Weckhert said the supermarket strengthened its competitive position and was looking forward to continuing this “good momentum”.
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