*This content was translated by AI.
Yejun, a member of the virtual idol group PLAVE, has become the subject of an advertisement on a digital billboard at Hapjeong Station, showcasing fans’ support.
K-pop schedule app Blip announced on the 16th that Yejun’s birthday support project for PLAVE reached a final achievement rate of 105.12%, and offline advertisements are currently being broadcast.
This project ran for about one month from July 21 to August 20. With fans’ voluntary and active participation in celebrating Yejun’s birthday, the target was exceeded, concluding successfully at 105.12%. This achievement reflects how fans’ strong online support directly translated into tangible offline support.
As a reward for meeting the goal, this celebratory advertisement will be broadcastmber 12 through the 27th, lasting approximately 15 days
Fans’ support for PLAVE and Yejun, channeled through Blip support, has led to a special birthday celebration advertisement, with many fans expected to visit offline locations.
‘Blip Support’ is a service where fans directly participate in celebrating an artist’s special occasion; if the target is achieved at over 100%, offline advertising rewards such as subway and outdoor digital billboards are provided.
The service operates by allowing users to participate in desired projects using ‘Blip Gem’ and ‘Royal Gem,’ virtual currencies within the app and website. Blip plans to continue connecting meaningful moments fans wish to commemorate, such as birthdays and debut dates of various artists including PLAVE, with tangible offline support.
Meanwhile, Bigc (BIGC), the operating company of Blip, runs the world’s first ‘All-in-one Digital Venue’ platform that connects artists with fans globally.
Blip provides integrated core services for online monetization of performances and artist IP, including ticketing centered on K-pop and K-culture concerts, AI-based live streaming, fan interaction services, video OTT, global commerce, and fan data analysis. Bigc currently holds over 3.8 million global membership members across more than 230 countries.
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*This content was translated by AI.
