2026.09.07
New Show “hololive Next” Launches Ahead of hololive production’s 10th Anniversary, with a Series of Special Projects Getting Underway to Celebrate and Thank Our Fans!
COVER Corporation (Minato-ku, Tokyo; CEO: Tanigo Motoaki) is pleased to announce that hololive production celebrated its 9th anniversary on Monday, September 7, 2026.
This achievement is made possible by the continued warm support of our fans, as well as the tremendous support we have received from everyone involved with hololive production. We would like to express our sincere gratitude to all those who have supported us.
Next year marks the 10th anniversary of hololive production, a major milestone in our journey. Today, on the news program “hololive Next,” we announced that a variety of special projects leading up to the 10th anniversary will be launched starting today.
■ Launch of the 10th Anniversary Countdown Special Website
Today marks hololive production’s 9th anniversary, and with the 10th anniversary approaching on September 7, 2027, the “10th Anniversary Countdown” officially begins. To celebrate this milestone, we have also launched the “hololive production 10th Anniversary Countdown Special Website,” featuring the latest news and information on everything leading up to the 10th anniversary.
The special website will be updated with the latest information on a wide range of projects, events, content, and other initiatives announced as we count down to the 10th anniversary.
It will also serve as a companion to “hololive Next,” our news program looking ahead to the 10th anniversary. You can use the website to catch up on all the announcements made on “hololive Next,” as well as discover additional details and follow-up news that cannot be fully covered during the programs.
Be sure to join us for this special year as we count down together to hololive production’s 10th anniversary!
Special Website:https://hololive10th-anniversary.hololivepro.com/en/
■Production Renewal
In celebration of its 9th anniversary and in preparation for its 10th, hololive production will undergo three major renewals.
While preserving the “triangle” and “blue” that have become synonymous with hololive production, we have refreshed our logo with a new design.
The logo captures the coming together and overlapping of the unique personalities of our individual talents, through which new forms of entertainment are born. It also represents the diverse range of activities our talents pursue, including streaming, music, live performances, and games—and how these activities continue to expand across various fields.
The new logo also embodies our vision for the future: To honor the path we have taken so far while continuing to grow hololive production into a “culture loved by people around the world.”
The new “hololive” logo will gradually come into use starting September 7, 2026, the day the countdown to our 10th anniversary begins. Following its initial rollout across online platforms, including the official website, we will progressively transition to the new logo across our official shops, live performances and events, merchandise, and other areas.
Until now, under “hololive production,” “hololive” has operated with a brand structure centered around individual regions and groups, including hololive Indonesia, hololive English, and hololive DEV_IS.
Going forward, we will transcend regional and group boundaries and bring everything together as one “hololive.”
This renewal is designed to enable talents active around the world to interact more freely, without being limited by region, and to create new content and forms of entertainment together.
With talents and fans of hololive production now spanning the globe, including Japan, North America, and Southeast Asia, we will further expand these connections and work together with our talents to create more open and global content than ever before.
Renewal 3: Full-Scale Launch of “Visual Updates” for Our Talents]
We will gradually undertake initiatives to refine each talent’s visual presentation, including their outfits, to better reflect their current activities and future direction.
These updates will not follow a one-size-fits-all approach. Instead, we will discuss each talent’s individual needs with them and determine the most appropriate updates together. The project is not intended to apply the same updates uniformly across all talents, and the Visual Updates will be rolled out progressively over the course of several years.
The specific visual presentation and direction of activities required by each talent will be considered on an individual basis in consultation with them. As the updates will differ from talent to talent, they will primarily be implemented according to the following three patterns.
- Further Enhancing the Appeal of Their Current Look
Building on the existing design, we will polish the visual presentation to bring out its appeal even further.
- Refining Outfits and Motifs in Line with Their Concepts
We will revisit and refine outfits, motifs, and other visual elements based on the concepts and activities that are important to each talent today.
- A Greater Update to Their Overall Visual Impression
In some cases, we may make more substantial changes to reflect a talent’s current activities and the person they aspire to become.
The first talent to receive a Visual Update is Tokino Sora, the first talent to join hololive production.
Her new visuals were revealed during her reveal live show.
Be sure to keep an eye on her future activities as she embarks on this next chapter with her new look.
Tokino Sora Visual Update Reveal Live
Stream Date & Time: Monday, September 7, 9:00 PM (JST)
Stream Link:https://www.youtube.com/live/t38GnSLYjpE
■ hololive raku
We have decided to introduce a new streaming app for talents across hololive production.
The app is built around the concept: “The usual home streams. Even more stunning. Even more fun.”
Going beyond the realistic lighting and textural effects previously achieved in birthday live performances and other productions, the app allows talents to bring the high-quality stages developed for studio streams and Holoearth, along with a variety of items, directly into their at-home streams.
This enables talents to bring their creativity and imagination to their daily streams with greater freedom than ever before.
■hololive production’s First TV Anime Project Gets Underway!
After journeying together with countless fans in Japan and around the world, hololive is finally coming to TV as an anime! As one of the special projects commemorating hololive production’s 10th anniversary, this new animated series will bring together the unique charm of the talents who have captivated fans across the globe.
Animation production will be handled by Studio KAI, which has worked on numerous official hololive anime projects and music videos. With a team of accomplished creators deeply familiar with the world of hololive and the appeal of its talents, Studio KAI will bring their charm to life in a high-quality animated production.
Ahead of the reveal of the project’s visuals and story, one mysterious keyword has been unveiled.
What could “Odeholo” possibly mean? Share your theories and predictions on X with #Odeholo!
Full Details on the Anime to Be Revealed in a Special Program Streaming at a Later Date!
Full details on the anime, including visual information and the identity behind “Odeholo,” will be unveiled all at once in a special program scheduled to stream at a later date.
“Odeholo” Information Reveal Special Program
Date & Time: Wednesday, September 23 (National Holiday), 8:00 PM–9:00 PM JST
Featuring: Momosuzu Nene, Omaru Polka, Yukihana Lamy, Shishiro Botan
Shirakami Fubuki (MC), Ookami Mio (MC)
Stream: https://youtube.com/live/iK4axnNJHEs
Further updates on the anime will be announced regularly on the official anime X account (@odeholo), so be sure to follow the account and stay tuned!
Official Anime X: @odeholo / #おでホロ #Odeholo
Official Anime YouTube Channel: @odeholo
■hololive production’s First New Unit in Nearly Two Years
“ASOBI★MAWARI-TAI!” Set to Debut!
“Welcome to our playground!”
A brand-new unit from hololive production is set to make its debut!
The name of this newly launched unit is “ASOBI★MAWARI-TAI!”
More information about the new talents making their debut this time, as well as what’s in store for “ASOBI★MAWARI-TAI!,” will be unveiled in further announcements throughout September 2026.
The official “ASOBI★MAWARI-TAI!” X account will also share the latest updates as they become available. Be sure to follow the account and stay tuned for what’s to come!
