The next wave of play is already taking shape, with 2027 bringing fresh ideas across toys, games, collectibles, and hands-on activities. From imaginative play patterns and portable entertainment to fan-favorite licenses and clever twists on classic formats, the year ahead promises plenty of new ways for kids, families, collectors, and fans to play. Here’s a look at some of the products set to make their way to shelves throughout 2027.
MARVEL LEGENDS SERIES MARVEL’S SENTINEL, MARVEL VS. CAPCOM
Standing 11 inches tall, this made-to-order Sentinel features more than 20 points of articulation and 11 accessories for re- creating retro game poses, attacks, and Rocket Punch action.
Product Facts
- MSRP:
- $99.99
- Age:
- 4+
- Manufacturer:
- HASBRO
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GRAVITRAX MICRO
This 63-piece portable marble-run set introduces hexagonal clamping blocks for building stable bridges, overhangs, and directional changes, then stores inside its carrying case.
Product Facts
- MSRP:
- $19.99
- Age:
- 8+
- Manufacturer:
- RAVENSBURGER
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VENDING MACHINE
Kids stock six snacks, turn dispensing levers, insert coins, swipe a pretend card, and collect change while exploring colors, numbers, letters, and early math.
Product Facts
- MSRP:
- $29.99
- Age:
- 2+
- Manufacturer:
- LEARNING RESOURCES
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A GAME OF FILTH & FANTASY
Romantasy tropes and cheeky humor fuel this party game, which encourages players to finish story prompts with their funniest, filthiest, and most fantastical responses.
Product Facts
- MSRP:
- $19.99
- Age:
- 17+
- Manufacturer:
- RELATABLE
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POWER RANGERS ZEO
Gilded from head to toe, this 6-inch figure features 22 points of articulation, the Golden Power Staff, helmet, Zeo Pistol, and Zeo Blade.
Product Facts
- Age:
- 4+
- Manufacturer:
- PLAYMATES TOYS
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THE LEGEND OF ZELDA HEROES OF HYRULE LINK
Inspired by The Legend of Zelda: Tears of the Kingdom, the Hyrule Hero comes with his Hylian shield, interchangeable Zonai power hand, and Master Sword.
Product Facts
- MSRP:
- $27.99
- Age:
- 4+
- Manufacturer:
- HASBRO
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AmazonWalmartHASBRO PULSE
MAXX ACTION 3-PACK FARM VEHICLES
A tractor, pickup truck, and front loader feature realistic sounds, flashing lights, friction-powered motors, and treaded rubber tires for action-packed farm adventures.
Product Facts
- Age:
- 3+
- Manufacturer:
- SUNNY DAYS ENTERTAINMENT
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WARRIOR CATS STORY SCENES SERIES 1
Each 4-inch mystery book opens into a detailed Warrior Cats scene with a mini figure, with Firestar, Scourge, Spottedleaf, Bluestar, Brightheart, and Tigerstar to collect.
Product Facts
- MSRP:
- $11.99
- Age:
- 3+
- Manufacturer:
- BONKERS TOYS
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STAR WARS: ULTIMATE GROGU
Standing 14.6 inches tall, this 1:1-scale animatronic Grogu features lifelike skin and hair, more than 250 movements and sounds, three interactive modes, and accessories.
Product Facts
- MSRP:
- $599.99
- Age:
- 14+
- Manufacturer:
- HASBRO
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THE AQUABATS! 3.75-INCH RETRO ACTION FIGURES
Ska-Punk legends The Aquabats! dive off the stage and into toy collections with this series of action figures inspired by a combination of concert, album, and Super Show! appearances. Each wave includes an Aquabat and a super villain. First up, the MC Bat Commander (pictured) and a Sand Flea.
Product Facts
- MSRP:
- $14.99 each
- Age:
- 14+
- Manufacturer:
- PLASTIC MEATBALL
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POTION PETS MYSTERY ORB
Each crystal-inspired mystery orb reveals one of 10 collectible fantasy pets, inviting kids to trade characters, build enchanted collections, and create imaginative stories around every surprise.
Product Facts
- MSRP:
- $6.95
- Age:
- 3+
- Manufacturer:
- TREE TOYS CORPORATION
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HELLO KITTY STICKI ROLLS COLLECTION
Hello Kitty joins the Sticki Rolls lineup across collectible Capsules, Pendants, and Sticki Bands designed for portable sticker play, sharing, and accessorizing.
Product Facts
- Age:
- 5+
- Manufacturer:
- SKY CASTLE TOYS
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MOTOR EDGE 1:24 ASTON MARTIN VANTAGE GT3 PULL BACK WITH LIGHT AND SOUND
Race-inspired Aston Martin detailing pairs with pull-back action, working headlights, sound effects, and rubber tires with this 1:24-scale vehicle.
Product Facts
- Age:
- 3+
- Manufacturer:
- P&C INTERNATIONAL DEVELOPMENT LTD.
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3D STICKER MAKER REFILL PACK
Festive artwork, confetti, magnet backers, and sticker shells restock the 3D Sticker Maker Machine with supplies for 40 winter-themed shaker stickers.
Product Facts
- MSRP:
- $14.99
- Age:
- 5+
- Manufacturer:
- EDUCATIONAL INSIGHTS
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APHMAU TEENY TREATS SERIES ONE
Six food-themed mystery sets serve up MeeMeow-inspired fun, with four mini collectibles packed into Kitty Creamery, Donut Delight, Bobalicious, Tea Time, and other assortments.
Product Facts
- MSRP:
- $11.99
- Age:
- 5+
- Manufacturer:
- BONKERS TOYS
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KPOP DEMON HUNTERS RUMI SAIN-GEOM PREMIUM ELECTRONIC SWORD
Inspired by Rumi’s signature weapon, this collector-grade replica comes to life with colorful LED lights and sound effects, which respond in real time to movement, music, and even fans’ own singing. It’s fully rechargeable, dripping with detail, and even includes a purple display stand.
Product Facts
- MSRP:
- $224.99
- Age:
- 14+
- Manufacturer:
- HASBRO
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HYDRO TAG NANO
Soak the reusable sponge rounds, load the compact blaster, and launch splash shots up to 25 feet at friends or the included color-changing target.
Product Facts
- MSRP:
- $12.99
- Age:
- 5+
- Manufacturer:
- FUNRISE TOYS
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TIPPIN’ TACOS
Players use tongs to stack spinner-selected toppings onto a balancing taco shell, strengthening fine motor skills while trying to avoid a game-ending tip.
Product Facts
- MSRP:
- $16.99
- Age:
- 4+
- Manufacturer:
- LEARNING RESOURCES
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MOOMIN HOUSE
This DIY book nook kit invites builders to assemble a Moomin House-inspired miniature scene designed to add handcrafted character and storybook charm to a bookshelf display.
Product Facts
- MSRP:
- $59.99
- Age:
- 14+
- Manufacturer:
- HANDS CRAFT
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MSZ 1:12 DUCATI MONSTER
Authentic Ducati Monster styling, premium detailing, and working suspension bring realism and hands-on play to this 1:12-scale motorcycle replica.
Product Facts
- MSRP:
- $19.99
- Age:
- 3+
- Manufacturer:
- CHENGZHEN INTERNATIONAL LTD.
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US VS. THE WORLD
Couples can tackle outrageous survival scenarios, reveal their choices, and test how often they agree before four lost lives bring the relationship apocalypse.
Product Facts
- MSRP:
- $21.99
- Age:
- 17+
- Manufacturer:
- RELATABLE
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SQUISHI YUM YUMS MYSTERY SQUISH FORTUNE COOKIES
Fortune cookie-inspired squishies combine colorful character designs, satisfying sensory play, and hidden messages, with space for collectors to write personalized fortunes before sharing or trading.
Product Facts
- Age:
- 3+
- Manufacturer:
- SUNNY DAYS ENTERTAINMENT
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TRANSFORMERS AGE OF THE PRIMES DELUXE CLASS DECEPTICON WILD RIDER
This 5.5-inch Decepticon Wild Rider converts from robot to car in 13 steps and includes two blasters that attach in either mode.
Product Facts
- Age:
- 8+
- Manufacturer:
- HASBRO
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KANOODLE GO
Eight puzzle pieces, a miniature board, built-in storage, and a backpack-ready carabiner pack 50 screen-free challenges into each portable game.
Product Facts
- MSRP:
- $4.99
- Age:
- 7+
- Manufacturer:
- EDUCATIONAL INSIGHTS
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PLAYMOBIL PLAY EGGS COLLECTION
Each reusable egg contains two figures, accessories, and pieces that form a compact play scene before transforming into a money box. Adventures include a parachuting police officer, an animal balloon ride, Pegasus grooming, and a knight’s tower duel.
Product Facts
- Age:
- 4+
- Manufacturer:
- PLAYMOBIL
Buy Now
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Stay on the Pulse of Play!
A version of this feature appears in The Toy Book‘s 2026 Fall Toy & Licensing Preview Issue. Read the full issue here!
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