Browsing: tone

Kai Cenat is a defining creator of modern livestream culture. He’s Twitch’s biggest streamer, with millions of followers and an influence that extends far beyond just one channel. That includes TONE, the personal care brand on Shopify he co-founded alongside members of the AMP Creator Collective.

The more global K-culture becomes, the less exclusively Korean it is. The challenge is turning that tension into its next creative advantage