Browsing: study

The impact is not necessarily what one would expect, however, and it was not the only factor.

Nielsen, a global market research and data analytics company, recently launched its inaugural “Nielsen Scarborough NFL Fandom Index.” The model attempts to identify the NFL’s strongest fanbases, with Buffalo topping the list above Kansas City and Green Bay who wrapped up the top three.

Appcharge and GDC Festival of Gaming have published research on direct-to-consumer monetisation in mobile gaming, pointing to a widening gap between early adopters and the rest of the market.

Popular storytelling tropes and traditions mean there’s often a degree of overlap among anime protagonists, but the characters that leave the deepest impressions tend to bring their traits together in some singular way that makes them stand out from the pack. So while, for example, anime has plenty of hot-blooded martial artist heroes, there’s only…

A poll of 2,000 adults found that more than a third of Brits now save their favourite shows to watch while travelling.

A new study has shown that people like virtual influencers more when they are cartoonish or stylised, rather than when they strive for realism.

An Eastern Michigan University doctoral student is using virtual reality to explore a new way to treat one of the world’s most common phobias: the fear of flying. The study combines immersive technology with exposure therapy in hopes of making treatment more realistic and effective.

University outreach often follows a familiar pattern: a researcher visits a school, gives a talk, shows slides and hopes pupils can imagine themselves in that world. This can work well, but for many subjects the most exciting parts are hard to convey in a classroom. Pupils may never see the laboratories, studios, clinics, field sites,…