Browsing: strategy

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Marvel is in the midst of a major strategy change in how it handles its Disney+ television shows. While the studio will make a major decision that should benefit it, it doesn’t fix the biggest problem.

Collectibles are a powerful marketing tool for brands to build lasting fandom. For Campaign UK’s, “Comfort and joy: collectibles have moved from fad to fundamental marketing,” tms’ Strategy Director, Tasmina Chhugani, explores the rising trend. 

“A2O LITE,” a rookie girl group produced by Lee Soo-man, key producer at A2O Entertainment, is drawing explosive popularity. Kakao, which has become a competitor through its acquisition of SM Entertainment, is also quietly smiling. This is because the group’s success can contribute to Melon’s “fandom-based strategy.”

VisionQuest and its 2-episode drop strategy: Why Disney+ is dropping double episodes of the Marvel show every week | Mint

Publisher Silver Lining Interactive and developer Kniv Studio have announced that Stardust: Wish of Witch will launch for PlayStation 5 and Nintendo Switch 2 in Q1 2027. The strategy RPG was originally released earlier this year on Steam, 

Since the early days of PC gaming, strategy games have been a growing fixture on the platform. From “Fields of Glory” to “Dune II,” there is something undeniably fun about commanding entire armies to crush your enemies and see them driven before you. That appeal spreads to smaller-scoped strategy games with a squad-based focus like…

It’s no secret that Xbox has had a rough time in 2026. With nearly 2,000 staff cut as part of sweeping layoffs and studio closures, Microsoft’s gaming business is in the middle of one of the most significant restructures in video game history. But what led Xbox to this point? According to CEO Asha Sharma,…

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Disney has spent years building Disney+ around one basic idea: if you want its biggest streaming exclusives, you need to pay for them.