Browsing: strategy

When Asha Sharma passed the 100-day mark at the helm of Xbox last month, the consensus assessment was cautiously positive – but as I wrote at the time, Sharma’s role so far had mostly been crowd-pleasing positioning statements, and the genuinely hard choices would need to be made soon

(Bloomberg) — Microsoft Corp.’s Xbox spent nearly $80 billion in the last decade on deals that would give it popular video game titles like Call of Duty and Skyrim, betting that gamers would flock to its Netflix-like subscription service offering hundreds of options for endless play