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Browsing: Spending
Online games increasingly include virtual currencies, cosmetic items, expansion content, and other optional purchases. While these additions can improve or personalize the gaming experience, they can also make it difficult for players—and particularly parents—to keep track of how much is being spent.
Despite the release of many major games, July 2026 has seemingly seen quite a downturn in terms of people spending on games and gaming hardware in the US. According to Circana’s Mat Piscatella, the US-based hardware market has been hit particularly hard, with spending having fallen by 29 percent year-on-year. He noted that the spending…
New data from the industry analysts at Circana has revealed that consumers are spending a lot less than usual on gaming hardware or the games themselves. Circana’s latest report covers the US market in July, and it includes a lot of concerning data.
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The latest data from Circana revealed that US consumers spent $4.5 billion on gaming software, subscriptions, hardware, and accessories. That was down from the $5.7 billion last year.