Browsing: soccer

Central Michigan University sophomore midfielder Naomi Phillips waves to the stands during introductions against Akron at the Soccer/Lacrosse Complex on Thursday, Oct. 15, 2026. (CM-Life | Trevor Sparks)

Exclusive Fan Insights data from Nielsen reveals a substantial rise in U.S. soccer interest following the FIFA WORLD CUP 2026.™ The total number of Americans identifying as soccer fans climbed from 66.8 million in July 2025 to 75.2 million in July 2026. Over the five-year span from 2022 to 2026, fandom expanded by 27%, adding…

The share of Americans who identify as soccer fans jumped 10 percentage points after this summer’s World Cup, according to a Morning Consult poll conducted for Bloomberg. Forty-six percent of respondents said they were soccer fans in September, up from the comparable figure measured just before the tournament kicked off in June.

A Morning Consult survey run for Bloomberg in September reported that 46% of adults identify as soccer fans, a 10-point jump from a similar poll conducted right before the World Cup. The comparison covers polls of 2,004 US adults from May 20-22 and 2,001 US adults from Sept. 11-13. That lift pushed soccer past the…